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An analysis of the factors affecting customer's purchase intention towards table tennis product-The case of Andro, Lucky Sport Company.
(International University HCMC, Vietnam, 2013)
Nowadays, people's lives have been improved, so sport is an essential part
of life. Table tennis is one of the subjects require health, dexterity, agility and accuracy of the player. Table tennis is growing, ...
An investigation on factors influencing customer' attitudes toward using mobile commerce services in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
Mobile commerce (M-commerce) is identified as activities referring to a commercial business implemented via communication networks that connect with wireless or mobile devices (Barnes,
2002). Transforming ...
An Investigation into Customer satisfaction and customer Loyalty on coffee products and services - A case of Porevol coffee shop in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
This thesis is conducted with the purpose to measure the factors affect customer satisfaction and customer loyalty of take away coffee model business toward Porevol coffee shop in Ho Chi Minh City. The main ...
VietNam young customer's attitudes toward burger king in HCM city
(International University HCMC, Vietnam, 2013)
Nowadays, Vietnam market attracts a lot of foreign investors to do fast food business, such as KFC, Lotteria, Jollibee and so on. In 2012, Burger King, the second largest fast food hamburger ...
Factors affecting youth customer's purchase intention toward ebook readers - The case of Amazon kindle
(International University HCMC, Vietnam, 2013)
Along with the trend of globalization, the economic grows rapidly in many aspects nowadays, standards of life enhances along with better incomes. Hence, people tend to use electronic devices to experience ...
Investigating impacts of determinants on capital structure : A case study of listed companies of construction materials industry
(International University HCMC, Vietnam, 2013)
This paper presents an investigation about impacts of determinants on capital structure of listed companies in construction materials industry, during the period of 2009
– 2012 on HOSE and HNX. Using quantitative method, ...