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Analysis of factors influencing customer intention on purchasing electronic air ticket (E-ticket) in Ho Chi Minh city
(International University HCMC, Vietnam, 2011)
This research is conducted in order to identify and assess the important level of factors that influence customer intention on purchasing electronic air ticket in Ho Chi Minh city. Besides, this study also compares ...
Assessing customer satisfaction in IELTS traning centers : The segment of students in International Universities and Schools in Ho Chi Minh city
(International University Ho Chi Minh City, Vietnam, 2011)
The research is conducted to evaluate experience of learners when they study IELTS ( International English Language Testing System) skills at three big IELTS Training Centers in Ho Chi Minh City: ACET, BC and ...
A study on service quality and customer satisfaction, the case of FAHASA bookstores in HoChiMinh city
(International University HCMC, Vietnam, 2011)
This research is conducted in order to develop a model measuring service quality of Fahasa bookstores, and study the impacts of the stores’ service quality on their customer satisfaction.
The research has ...
A study on customer satisfaction at Saigon development corporation
(International University HCMC, Vietnam, 2011)
The purpose of this study is to research how satisfied customers of Saigon Development Corporation cement are with performance of the enterprise and to determine how important each aspect of ...
Customer satisfaction toward service quality of online retailing . The case study of takeone Ltd.Co ( www.takeone.com.vn)
(International University HCMC, Vietnam, 2011)
This thesis is aimed to measure the customer’s perceptions toward online service quality of Takeone Co.Ltd through Website www.takeone.com.vn . The main
problem of this study was whether customers are satisfied ...
Identify potential customers and suggestion for brand positioning to the crescent mall, district 7, Ho Chi Minh city
(International University HCMC, Vietnam, 2011)
From the fact that the competition in Ho Chi Minh City retailing market has never been this fierce, this study aims to define potential target segments and then according to customers’ perception, suggested positioning is ...