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Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services in Ho Chi Minh city
(International University - HCMC, 2019)
This study aims to explain the factors that influence Online food delivery services (OFDS) intention of people living in HCM City. The research model helps to determine the direct effect of Attitude, Perceived usefulness ...
Determinants of apps continuance reusing behavior in online food delivery service
(International University - HCMC, 2019)
The study has mainly analyzed the continuance behavior of user toward technology system in the context of Food Delivery Apps. By coordinating the extended model of IT continuance and the theory of information overload as ...
Factors affecting intention to use online food delivery (OFD) apps of the millennials in Ho Chi Minh city - A case of Grabfood
(International University - HCMC, 2019)
Previous studies have investigated customer behaviors on just online services or retailing in common and few researches has been done on consumer attitudes for online food delivery (OFD) services. This paper aims to ...