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Measuring brand equity base on the fanpage users on facebook : The case of VietNam company
(International University HCMC, Vietnam, 2013)
In 2011, fast food achieved rapid growth of 26%. Being the leading player in fast food industry, KFC Vietnam remained recording 15% value share (Euromonitor International – Fast food in Vietnam). ...
A research on brand identity and intend to buy PNJ jelwery
(International University HCMC, Vietnam, 2013)
This graduation paper examines how the consumers perceive the PNJ products
in terms of brand identity based on their awareness and product attributes, the variables, and the brand image of the jewelries existing in the ...
Factors influencing the choice of brand at The Coffee Bean and Tea Leaf Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
This study was conducted to identify factors influencing the choice of brand at the Coffee Bean and Tea Leaf Ho Chi Minh City. For this study, the concept of brand choice is influenced by eight ...
Developing Brand Strategy for International University toward the business community
(International University HCMC, Vietnam, 2013)
Branding for universities is an emerging new concept that catches the attention of experts, scholars and of course universities’ board of management. Its importance has been proven by the ...
Determinants of the brand equity in Vietnam cosmetics industry : Case study of Korean cosmetics in Vietnam market
(International University HCMC, Vietnam, 2013)
Among branding concepts, brand equity is always considered as one of the most significant concept in both practical academic environment. From the perspective of accounting, brand equity refers to ...
Measuring brand equity in the office clothing market at Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
In recent years, office clothing market has experienced a significant development thank to the attack of a big amount of international apparel brand. Moreover,
Vietnamese garment companies begin to concentrate more on ...
Evaluating factors of brand community on social media and its effects on brand loyalty - the case of Mystery Hunting's Face Book fan page
(International University HCMC, Vietnam, 2013)
The research aims to evaluate the factors of brand community on social media and it’s effect on brand loyalty by using an already developed model in the real context of Mystery Hunting Facebook’s fan page.
This research ...