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Factors affecting customer's purchasing decision toward Nivea's skin care products : The case of young women customers from 18 to 40 years old in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
This study was conducted to identify what are the key factors that influence of women‟s purchasing decision (from 18-40 years old) toward Nivea‟s skin care products in Ho Chi Minh City. For the purpose ...