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Exploring the impacts of celebrities product advertisement facebook posts on customers' brand attitude - A case of Chi Pu advertising make-up products and female university students in Ho Chi Minh City
(International University - HCMC, 2016)
Considering the fact that Vietnam is a highly celebrity-obssessed society and
Facebook is currently the number 1 social networking site in Vietnam with over 20
million daily users, using celebrities to promote products or ...