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An analysis of Vietnam's coffee export 2001-2010: Performance forecast and comparative advantage
(International University HCMC, Vietnam, 2012)
This thesis sought to overview the coffee industry in the world and analyzes the coffee export of Vietnam. The main objective of this study was to analyze the current performance of Vietnam’s coffee exports ...
Differences in laptop purchasing decision of a first time users and experience users: The research of student buying first laptop for her/his first year in university and new Bachelor buying laptop for her/his first career in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
The quality of life of Vietnamese people has been changed due to the development of Vietnam’s economy and the globalization. In the time of technology and communication brings the laptops become ...
Marketing plan of celano 400ml ICE cream of Kido company in Ho Chi Minh city market
(International University HCMC, Vietnam, 2012)
According to the report about Vietnam ice cream market of Kido Company,
ice cream’s consumption in Vietnam is still low compared to other countries in the region with one litter per capita each year, it is expected that ...
Marketing strategy of SAPUWA (Saigon pure water private factory)
(International University HCMC, Vietnam, 2012)
With current analysis of internal and external factors affect to company, the researcher has summarized strengths and weaknesses, opportunities and threats of the company. The thesis is to analysis the internal ...
Formulating distribution strategy for KOOKIE Talkie brand - name in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
This research is conducted to formulate the distribution strategy for the company Kookie Talkie, so that the company can select the appropriate channels including the distributors that suit the company’s characteristics ...
Formulating internet marketing strategy for international university
(International University HCMC, Vietnam, 2012)
This study was conducted with an effort to formulate Internet marketing strategy
for International University. In order to achieve its purpose, the study adapts an Internet marketing development process model invented ...
How to improve merchandise display in Coopmart Dinh Tien Hoang in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
Nowadays, the retail market develops more and more in Vietnam. People tend to go shopping in many supermarkets not only good price but also many promotional programs. With many supermarkets with investment from ...
Consumer behavior toward themed wedding
(International University HCMC, Vietnam, 2012)
Themed wedding is one of the hottest trends in the world that has been exported globally. There can be an endless opportunity in the wedding market for themed wedding just as there is in many developed countries. There is ...
How to promote Saigon Com Tam to foreign travelers: Case of Com Tam Moc
(International University HCMC, Vietnam, 2012)
Nowadays, Vietnam is the destination of tourists from all over the world because of the beauty screens, the native’s hospitality, the cultural tradition, and food. Besides, Vietnamese food has placed ...
Understanding the influence of company's marketing mixes on consumer decision making process toward choosing convenient stores: A case study of " shop and go" stores in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
Consumer decision making process is an important process that marketers always want to learn and understand more thoroughly. This is a complicated process that a customer has to go through before and during making ...