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Analysis of factors influencing customer intention on purchasing electronic air ticket (E-ticket) in Ho Chi Minh city
(International University HCMC, Vietnam, 2011)
This research is conducted in order to identify and assess the important level of factors that influence customer intention on purchasing electronic air ticket in Ho Chi Minh city. Besides, this study also compares ...
Assessing customer satisfaction in IELTS traning centers : The segment of students in International Universities and Schools in Ho Chi Minh city
(International University Ho Chi Minh City, Vietnam, 2011)
The research is conducted to evaluate experience of learners when they study IELTS ( International English Language Testing System) skills at three big IELTS Training Centers in Ho Chi Minh City: ACET, BC and ...
The association between audit quality and work load compression : An empirical study at grant Thornton (Vietnam) LTD
(International University HCMC, Vietnam, 2011)
This study investigates whether seasonal workload compression affects audit quality. Using 51 observations (Clients of Grant Thornton Vietnam Ltd.) in 2010, I estimate abnormal accruals (Cross-sectional ...
An analysis on the relationship between monetary variables and stock return case study in Vietnam
(International University HCMC, Vietnam, 2011)
The thesis explores the relationship between monetary variables and stock returns in Vietnamese Stock Market during the period from 2006 to 2010 and in each sub-period by employing Vector Autoregression Model. ...
The application of CAMELS to evaluate the bank's performance. A case of MHB
(International University HCMC, Vietnam, 2011)
International integration has penetrated widely and brought about many influences to the economy all over the world including Vietnam. Vietnam’s economy has had positive steps to improve and develop more ...
Analysis of marketing activities for Saigon telecom service company (STS.CO)
(International University HCMC, Vietnam, 2011)
Analysis of marketing activities for Saigon telecom service company (STS.CO)
The application of bluprint and means-end theory in designing the self-baking service of Yum! Shop
(International University HCMC, Vietnam, 2011)
This study aims to create a business plan for Yum! Shop which provides a service of self- baking in HCMC. By combining means-end theory, laddering technique and blueprint,
the author is able to make the operation ...
Brand consumer relationship: A case of Levi's brand in Vietnam
(International University HCMC, Vietnam, 2011)
Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have (Keller & Lehmann, ...
Applying several market timing models using moving average in to the case of Vnindex and VNGOGD99 ; and testing for their effectiveness
(International University HCMC, Vietnam, 2011)
The purpose of this thesis paper is to assess the effectiveness of market timing models using moving average by applying them into the cases of a stock market’s index and a gold market’s index in Vietnam and ...
Current problems of mortage policy in Vietnam and solution
(International University Ho Chi Minh City, Vietnam, 2011)
Over the past decade, accompanying with amazing economic growth and real estate market expansion, Vietnam mortgage markets have developed from a fairly primitive form to a rich and complex institution. ...