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The Influence Of Celebrity Endorsements In Social Media Advertisement On Gen Z's Purchase Intention In Ho Chi Minh City: The Case Of Den Endorsing Honda
(2023)
Among the many marketing strategies, using celebrity endorsement in
advertisements on social media platforms is flourishing considerably in the media era.
The object of this research paper is to determine the impact of ...
Advertising to fellow kids - A study of the Vietnamese millennial consumers' perception and behaviors towards advertisement using internet memes
(International University - HCMC, 2020)
The purpose of this study is to gain insights into the Vietnamese millennial’s perception of Internet memes and their attitude towards Internet memes being used as an advertising tool to explore the extent to which it can ...
The Impact Of Facebook Advertising On Gen Z’s Purchase Intention: The Case Of Lifebuoy’s Interactive Advertising In Vietnam
(2023)
This paper aims to explore the impact of Facebook advertising on Gen Z’s purchase
intention of Lifebuoy’s products with interactive advertising as its driven cause. This
exploration focuses on the influence of Facebooks ...