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Exploring the impacts of celebrities product advertisement facebook posts on customers' brand attitude - A case of Chi Pu advertising make-up products and female university students in Ho Chi Minh City
(International University - HCMC, 2016)
Considering the fact that Vietnam is a highly celebrity-obssessed society and
Facebook is currently the number 1 social networking site in Vietnam with over 20
million daily users, using celebrities to promote products or ...
A research of the vloggers' motivations to VLOG
(International University - HCMC, 2016)
Purpose
This study aims to explore what motivated the vlogger to vlog. Besides, the research hope to build the framework about factors affecting the viewers’ attitude toward advertising in vlogs.
Design/ Methodology/ ...
The impact of celebrity endorsement on viewers' preference towards the advertising and purchase intention - The case of Toc Tien endorsing OPPO
(International University - HCMC, 2016)
This research was conducted from March 5th to April 15th, 2016 in Ho Chi Minh
City with 304 qualified respondents through online surveys and handout surveys. The
objectives of this study are to examine the impact of celebrity ...
Factors influencing the recall of outdoor advertising - A study among Vietnamese consumers
(International University - HCMC, 2016)
This study is aimed to identify the main factors influence the recall of outdoor advertising as well as understand their impacts. In Vietnam, It is vague of the perception of Vietnamese consumers to the outdoor advertising ...
The effects of sex appeal advertising on Vietnamese consumers' emotional and behavorial responses
(International University - HCMC, 2016)
The influences of sex appeal advertising on Vietnam consumer’s emotional and behavioral response with different genders was explored in the study. The experiment was designed with 402 young respondents. The sampling of ...
Study of consumers' intention to use quick response codes on print - advertisements
(International University - HCMC, 2016)
With a significant growth of smartphones and Internet users, Vietnamese
consumers start to get access to new technologies along with the world. While QR Code
has been widely known on many developed countries, it is still ...