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Mobile Users' Attitudes toward Mobile Advertising in Vietnam: A Study of Mobile Web Display Advertising and Mobile App Display Advertising
(International University HCMC, Vietnam, 2013)
The rapid development of smartphones has resulted in the increasing use
of mobile devices to deliver advertisements for products and services. Mobile web and mobile application has become a potential ...
A study on Vietnamese youth's permission for SMS advertising : The case of youth in HCM city
(International University HCMC, Vietnam, 2013)
Purpose – The study aims to better understand customer’s views about SMS advertisements; at the same time, to examine influencers on permission for SMS advertising that developed in theoretical model ...
Explaining the effectiveness of celebrity endorsement in advertising using AIDA model: The case study of COCA-COLA and young consumers
(International University HCMC, Vietnam, 2013)
Nowadays, the majority of business firms use celebrity endorsement in advertising to publicize their products to the target markets, because this is one of the most popular marketing strategies which can ...
The Impacts of Emotional Advertising on Consumer Product Perception, Brand Awareness and Purchase Decision : A Case Study in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
Nowadays, advertising is not only simply a tool to increase sales for any products,
but also an effective way for marketers in all over the world use to communicate to their target customers by delivering their ...