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The study of consumer perceptions and consumer characteristics influencing on purchase intention of Private label buyer at Co.opmart :The Case of Provincal Labour Migrants and Students Living in Ho Chi Minh City.
(International University HCMC, Vietnam, 2013)
The global economics is now facing with the worldwide crisis; it means that people tend to care much about minimizing their expenses. According to the research of Nielsen (2010), fully 88% of shoppers globally said they ...