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Factors affecting customer decision on purchasing a DSLR ( Digital single lens reflex) camera. The research of 22-40-year-old camera user in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
The more developed the society is, the higher level Maslow‟s hierarchy of needs is required. In this era of economics and technology, people not only want to spend for their physical needs about food, clothes, house, etc.… ...