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A study on factors influencing consumers' purchase intention toward Sunsilk shampoo in Bien Hoa city, Vietnam
(International University HCMC, Vietnam, 2014)
Today, FMCG is an aggressive market as there are many brand names. They
are not only local product, but they are also foreign product. According to Kantar
Worldpanel report, total FMCG consumer in the 12 nearest months ...