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Measuring the impacts of electronic word-of-mouth on the consumer purchase intention in Ho Chi Minh city - A case study of online reviews and ratings of foody.vn
(HCMC - International University, 2015)
Due to development of Internet around the world, e-commerce transactions are
also developing. There are more and more people buy product and service via Website.
To understand the major determinants of customers’ repurchase ...