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Factors That Influence Impulsive Buying From A Flash Sale In The Ecommerce Market: The Case Of Shopee Vietnam
(2023)
The emergence of digital era and e-commerce platforms site, there exist
many promotion strategies to attract and drive customers’ purchase. One of the most
notably promotion strategy applied on all e-commerce platforms ...
An Exploration Of Factors That Influence Young Consumers' Intention To Buy Eco-Friendly Food And Beverage Packaging In Ho Chi Minh City
(2023)
Environmental issues have contemporarily become a primary global concern,
especially the problem of plastic packaging pollution. Young customers are
increasingly self-aware of the ecological consequences of plastic waste ...
The Effect Of Social Media Reviews On Destination Visit Intention Through Customer Experience. A Study Of Destinations In Ninh Binh Province
(2023)
Purpose – The purpose of this study is to describe the influence of social media
reviews in customers' destination visit intention from the Vietnamese perspective. In
doing so, characteristics that predict social media ...
Exploring The Determining Factors That Affect Students' Choice Of University For Master's Degrees - A Case In Ho Chi Minh City
(2023)
Purpose - The purpose of this research was to investigate the factors
influencing students' choice of university for their Master's degree, focusing on the
case of Ho Chi Minh City.
Design/Methodology/Approach - The ...
Moving Towards Sustainable Means Of Transportation: Examining The Factors Leading To Consumer Intention To Adopt Electric Two-Wheelers In Vietnam
(2023)
The primary mode of transportation in Vietnam is gasoline-powered motorcycles, which is
appropriate for the socioeconomic environment, the available transportation infrastructure,
and consumption habits. This explains ...
Factors Affecting The Intention To Purchase Fast Fashion Through The Mobile Application Of The Millennial
(2023)
Short product life cycles, high volatility, low costs and impulsive consumer buying
patterns characterize the fast fashion business. It is also the buying habits and goals of
today's Millennials, the group that consumes ...
The Factors Affect The Continuance Intention Of Young People Of Using E-Wallets By Young People In Ho Chi Minh City: Case Study Of Momo E-Wallet
(2023)
This research was carried out to evaluate the variables that young people in Ho Chi
Minh City consider important when determining whether or not they would continue to use
MoMo e-wallets. This was done because of the ...
Impact Of Discount And Free Shipping Mediated By Positive Emotion Towards Impulsive Buying Behavior Of Vietnamese Consumers On Food Delivery Apps
(2023)
Food delivery platforms in Vietnam witness an upward trend in 2023, raising many
intriguing questions relating to the modern industry. This paper serves as a means to
provide understanding of the impact of discount, free ...
Factors Affecting The Intention To Use Digital Wallet : The Case Of Zalopay In Vietnam
(2023)
Vietnam's digital wallet market is nearing the apex of the development phase and will
soon enter the saturation phase. Digital wallet companies continue to incur annual losses
due primarily to the failure of marketing ...
Using Social Media Marketing To Stimulate Customers To Use Ride - Hailing Service In Potential Financial Crisis: The Case Study Of Gojek
(2023)
This study examines the relationship between social media marketing activities
and purchase intention, as mediated by trust and brand image, to corroborate the
constructs' practical applicability, particularly in a swiftly ...