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Now showing items 151-160 of 160
The study of values, satisfaction, and destination loyalty - A case of trekking tourism in Viet Nam
(International University - HCMC, 2018)
In this study, the six factors that is considered to have impact on the satisfaction and loyalty of trekking tourists in Vietnam have been determined and the relationship among these contexts. A five-point Likert scale ...
Customer loyalty in express delivery business - A case study of DHL - VNPT express limited company
(International University - HCMC, 2018)
The research is conducted to examine the influencing factors of customer loyalty towards DHL international express delivery services. The study applies the research model from Luarn and Lin (2003) with three independent ...
Customers' rejecting reasons on brand - Case of B-Phone 2015
(International University - HCMC, 2018)
Nowadays, the competitiveness among smartphones companies is extremely hard. There are a lot of researches discussing about customers‟ purchasing intention or its positive side of a product. Moreover, this paper has ...
Factors that affect job satisfaction of civil servants - An Empirical study in Tay Ninh province
(International University - HCMC, 2018)
The years spent for university maybe one of the most important times in a person’s life because it is a fundament preparation for an independent life after graduation when they have to support themselves financially without ...
Luxury fashion consumption : factors affecting attitude and purchase intent - A case study of Dior brand in Vietnam
(International University - HCMC, 2018)
The development of economic combine with the young population create a strong
retail environment, particularly in luxury items market. Especially, the Vietnamese
garment market tends to boom strongly in the near future. ...
The meditating role of customer trust on customer loyalty - The case of Samsung
(International University - HCMC, 2018)
Zara and H&M pricing strategy in South east Asia - Vietnam vs Thailand market
(International University - HCMC, 2018)
There are more and more international brands come and choose Vietnam
at an ideal destination to widen the business in recent years, especially in the apparel
industry. With the significant increase in the number of new ...
Impact of board characteristics, ownership structure, corporate social responsibility on firm performance in Vietnam consumer discretionary industry
(International University - HCMC, 2018)
The objective of this study is investigate the impact of board characteristic, ownership structure and corporate social responsibility on firm performance. Specifically, the firm’s ownership structure is explained by 3 ...
The impact of accounting earnings and cash flows on stock returns and the role of accruals in measurement of firm performance - A study on Ho Chi Minh city stock exchange
(International University - HCMC, 2018)
This thesis paper compares the effect of accounting earnings and cash
flows on stock returns and investigates the situation where accruals are proved to
improve the ability of earnings to measure firm performance, as ...
The impact of micro-influencer endorsement on advertising effectiveness - The case of Maybelline drugstore cosmetic products and millennial consumers in VietNam
(International University - HCMC, 2018)
Celebrity endorsement is one of the most effective marketing methods that uses celebrities to represent for the brand. The main reason why this method is preferred is because celebrities have a huge influence on the public ...