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Now showing items 171-180 of 222
A study on consumer's loyalty towards petrol & diesel suppliers in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
Decree No. 84 on oil and gas business has institutionalized the operating of fuel prices according to the market mechanism, facilitated for a new competitive business environment. Besides that, fuel quality, nowadays, is ...
Understanding acceptance of for mobile phone with the view of people studying and working in Thu Duc district
(International University HCMC, Vietnam, 2013)
The main aim of this study is to examine the factors affecting customers‟ behavioral intention to use 3G. The factors in research include perceived usefulness, perceived ease of use, perceived ...
Measuring Customer's return intention through customer satisfaction : A study of garden coffee shops in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
This study was conducted to identify the relationship between customer satisfaction and customer‟s return intention who are customers of garden coffee shops. Besides that, it also examines the impact ...
A study on the customer satisfaction enhance about type of pure roasters coffee shop in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Having many advantages that traditional coffee shop lack of, pure
roaster coffee shop is now enjoying its prevalence and rapid development in
Vietnam. However, there are a number of factors impeding the development of ...
Study consumer's attitude toward skin care products of nuskin enterprises
(International University HCMC, Vietnam, 2014)
In Vietnamese skin care products market, there are many companies that
produced various skin care products with their own benefits. So, understanding clearly
about the customer’s attitude is important for a company that ...
The effects of transformational leadership on multilevel marketing distributors at Amway company
(International University HCMC, Vietnam, 2014)
This research is conducted with the purpose of examining the effect of
transformational leadship on Multilevel-marketing distributors at Amway company.
Factors chosen in the study contain transformational leadership, unit ...
Evaluate the customer satisfaction of the E-custom service quality at the customer department in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
The E-custom service is a new type of e-government service used to modernize the
custom system in Viet Nam. E-custom service supplies an awareness program for
enterprises and custom department in trading import export ...
Effects of store environmental cues on store love and loyalty - The case of tour les jours bakery in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
The purpose of this study is conducted from February 2014 to May 2014 with
the aim of exploring the influence of store environmental cues on customer love and
loyalty toward Tous Les Jours bakery chain.
Based on the ...
Evaluating the contribution of E-learning on student learning : The case of business administration students in international university, Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
The study “Evaluating the contribution of e-Learning on student learning -
The case of Business Administration major students in International University,
HoChiMinh city” was conducted to evaluate and investigate impact ...
The efficiency of implementing word of mouth marketing in My Duc ceramics limited company's marketing strategy
(International University HCMC, Vietnam, 2011)
Nowadays, consumers are flooded with hundreds of advertising messages;
from ads on television, newspapers, mail boxes, street’s billboards to product placement
in motion pictures. This causes consumers’ ...