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Now showing items 1851-1860 of 1868
The effect of perceived relative advantages of online shopping on customers' purchasing intention - A case study of customers in Ho Chi Minh city
(International University - HCMC, 2019)
The research is conducted for the purpose of investigating which factors
affecting customers’ attitudes towards online shopping together with customers’
purchasing intention in Ho Chi Minh City. There are 263 survey ...
Factors affecting impulse buying behavior for FMCG products among young consumers in Ho Chi Minh city
(International University - HCMC, 2019)
This paper aims to study the factors that affect impulse buying behavior for FMCG sector among young consumers in Ho Chi Minh City. The influence of different variables, including external and internal, such as visual ...
The determinants of banking crises - The case of commercial banks in Vietnam
(International University - HCMC, 2019)
This study identifies the determinants combined with probability of banking crises in Vietnam banking system. By using data set of 38 commercial banks during 10 years period from 2008 to 2017, as a results from multivariate ...
The effects of macroeconomic factors on stock market return - Ho Chi Minh stock exchange (HOSE0 and Ha Noi exchange (HNX)
(International University - HCMC, 2019)
Macroeconomic factors have progressively affected stock return within the diversion, that makes several investors additional curious about macro problems. Applying two main methods, the Multiple Regression Model and Capital ...
The impact of capital structure on firm value - A case of real estate firms in Vietnam
(International University - HCMC, 2019)
This study investigated the impact of capital structure on firm value in Vietnam real estate sector. Using a sample of 12 listed real estate firm on stock exchange centers over the five year period from 2008 to 2017 Variables ...
The impacts of tour guide performance on outbound tourists perceived trusts, satisfaction and their word-of-mouth intention
(International University - HCMC, 2019)
Tourism industry is growing in Vietnam, tourists are no longer easily satisfied with domestic tours, their demand for outbound tours is increasing. When visitors use outbound tours, tour guides will become an important ...
Identifying factors affecting the customers' purchase intention in Vietnam - Case study of luxury fashion brands
(International University - HCMC, 2019)
The purpose of this study was to examine customer‘s motivating force towards buying luxury brands which had been lacking previous research. The main objective is to provide the most affecting factor to luxury brands and ...
Drivers of green agricultural product purchasing intention among Vietnamese educated consumers
(International University - HCMC, 2019)
This research was conducted to explore the internal and external aspects that
have significant effect on consumers’ green agricultural product purchasing intention.
Six aspects in consumers’ behavior have been examined ...
The influences of corporate social responsibility on organizational commitment - A study on employees of hotels and resorts in Vietnam
(International University - HCMC, 2019)
The booming of hospitality establisments in Vietnam leads to the fact that organizations try to gain competitive advantages, through which practicing CSR is an approach. While almost hospiatlity businesses attempt to catch ...
Factors influencing customer loyalty of coffee brand store in Ho Chi Minh city - The case of Starbucks coffee
(International University - HCMC, 2019)
We are coming to the age of globalization where companies are expected to be flexible and adaptive more than ever in order to meet customer demand as well as develop further the business. Focusing on Beverage market, we ...