Search
Now showing items 181-190 of 222
Examination of the influence of service quality on renewal intention in fitness centers in HCM City Area
(International University - HCMC, 2016)
The fitness industry are very lively in the recent period of time, and will continuous to grow rapidly in the near future. In such industry where competitions are non-stop growing, knowing how to improve the business and ...
A study on clients' satisfaction of distribution services : A case of herbalife Vietnam
(International University HCMC, Vietnam, 2012)
In term of the Multilevel-Marketing, also called Network marketing, most
of the firm benefits come from clients. Also, besides the price, reputation and other factors, the service quality has direct influence ...
A study on factors influencing consumer's purchase intention toward personal training service in fit ness centers : A case of Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
The research is conducted in order to give not only background information
about the quiet new service but also the purchasing intention of people in this service.
Besides, the study identifies and explores the difference ...
The role of packaging in customer's perception of sanitary napkin's product quality at the point of purchase - Case study of Kotex Vietnam
(International University HCMC, Vietnam, 2014)
The core target of this research is to investigate the role of packaging in
consumer’s perception of sanitary napkin’s product quality at the point of purchase in
the specific case of Kotex Vietnam. The results of this ...
Relationship among customer perceived value, satisfaction, loyalty and switching cost in internet banking service
(International University HCMC, Vietnam, 2014)
The aim of this research is to examine the relationship among customer perceived value,
satisfaction, loyalty and switching cost in internet banking service.
Based on previous research, a conceptual framework was developed ...
Market research on understanding the effectiveness of viral marketing among young consumers: The Case study of "Let Love Rule" - Close Up VietNam
(International University HCMC, Vietnam, 2013)
The purpose of this research is to measure the effectiveness of Let Love Rule viral marketing campaign of Close Up. The results of this research will help Close Up and other fast-moving consumers goods ...
Evaluating the factors that affect customer satisfaction toward a product - The case of Honda scooters in Ho Chi Minh city
(International University - HCMC, 2016)
Evaluating possible ways that can change consumer's attitude toward Samsung Brand
(International University HCMC, Vietnam, 2014)
Management -- Marketing
Evaluating service quality and customer satisfaction in Bao Viet insurance corporation
(International University HCMC, Vietnam, 2014)
Nowadays, insurance companies in Vietnam compete each other to be a strong and good
reputation. The challenge for insurance sector in Vietnam remains the same that is to
bring innovative solutions to client while making ...
Evaluate the Customers' satisfaction of office for International study programs's website
(International University HCMC, Vietnam, 2013)
The purpose of this research is to identify and evaluate the factors effecting the customers‟ satisfaction of the website of Office for International study programs (OISP). Based on the results, some recommendations ...