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Now showing items 11-20 of 152
An Analysis of Free Float, Liquidity, and Stock Price in Viet Nam- The Case of Free Float Adjusted VN30 versus the unadjusted VNINDEX
(International University HCMC, Vietnam, 2013)
The focus of this research is on the effect of free-float in Vietnam‘s stock
market in-order to examine its effect on stock price. We adopt an empirical analysis
to show statistical evidence that low free-float ...
Exploring factors influencing student's intention on online shopping on 123mua.vn in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
Exploring factors influencing student's intention on online shopping on 123mua.vn in Ho Chi Minh City
Determinants of purchasing decision : The case of Samsung Galaxy S series in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
In term of psychology, motives is defined as the impulses, wishes, drives or desires that initiate the sequence of activities known as behavior. Behind every purchasing decision, there are some factors, ...
Improving promotion strategies of Coca Cola through finding the insights of carbonated soft drink consumers
(International University HCMC, Vietnam, 2013)
This research is conducted to suggest and improve the current promotion strategies of
Coca Cola through finding the insights from carbonated soft drinks consumers. With the saturation in promotion ideas recently of this ...
The relationship between broad characteristics and firm performance : A study of non-financial listed company in Vietnam stock market
(International University HCMC, Vietnam, 2013)
The objective of this thesis was to establish the relationship between Board of Director‟s Characteristics and Firm performance of public listed companies using a sample of 135 listed companies in Ho ...
Measuring brand equity base on the fanpage users on facebook : The case of VietNam company
(International University HCMC, Vietnam, 2013)
In 2011, fast food achieved rapid growth of 26%. Being the leading player in fast food industry, KFC Vietnam remained recording 15% value share (Euromonitor International – Fast food in Vietnam). ...
An investigation on factors influencing customer' attitudes toward using mobile commerce services in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
Mobile commerce (M-commerce) is identified as activities referring to a commercial business implemented via communication networks that connect with wireless or mobile devices (Barnes,
2002). Transforming ...
Job seeker purchase intention toward Pay For Performance employment website and recomendation for marketing plan – The case of Sirinova Company
(International University HCMC, Vietnam, 2013)
Due to the improvement of Internet, people have gained many benefits from its huge digital source. Many human activities have totally changed because the appearance of many pioneer website. From ...
An investigation into Comparing Returns generated by various Investment Strategies of Listed Companies on Ho Chi Minh Stock Exchange (HOSE)
(International University HCMC, Vietnam, 2013)
This thesis is devoted to the comparison between Active and Passive Strategies -
the two most popular strategies in stock markets. Each strategy has its own advantages and disadvantages. This research investigates ...
A solution to motivate employee: the case of Phu My Fertilze and chemicals Plant
(International University HCMC, Vietnam, 2013)
A solution to motivate employee: the case of Phu My Fertilze and chemicals Plant