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Now showing items 11-20 of 282
Analyze the factors which influence on the clothing online purchasing intention of buyers on the social network based online store in Ho Chi Minh city, Vietnam - The case of facebook
(HCMC - International University, 2015)
This research is conducted in order to identify and assess the important level of
factors that influence customer intention on purchasing clothing from Facebook based
store in Ho Chi Minh City. Besides, this study also ...
Applying Fama-French five-factor model on stocks of manufacturing sector on Ho Chi Minh Stock Enchange
(HCMC - International University, 2015)
One of the main goals of investors is maximizing their securities’ possible returns, so
choosing a good model to find the relationship between risk factors and expected return is
very necessary and important. Since 1952, ...
The effect of property service quality on tennant satisfaction in office building - A case study in Bao Viet financial centre
(HCMC - International University, 2015)
The study is focused to find what the key success factors affecting the
satisfaction towards office buildings in Ho Chi Minh City. There are a number of
modern buildings built quietly fast in last few years. The survey ...
The effect of exchange rate fluctuation on import and export in Vietnamese textile & garment sector
(HCMC - International University, 2015)
There have been many disputes of economists and policy makers over
the effect of the exchange rate fluctuation on the import and export in
Vietnamese Textile and Garment sector. This thesis aimed at providing insights
into ...
Do young male and female consumers perceive celebrity endorsement differently? - A study in Vietnam beverage sector
(HCMC - International University, 2015)
The effect of perceived risk on online shopping for fashion on facebook in Ho Chi Minh city
(HCMC - International University, 2015)
Consumers’ perceived risk has been considered as a fundamental concern of
decision making process during online shopping, particularly on Facebook. For the
purpose of this study, perceived risk is defined as the potential ...
Corporate governance: The impact of disclosure and transparency on performance of listed companies in Vietnam
(HCMC - International University, 2015)
The research aims to investigate the impact of corporate transparency and disclosure
on firm performances including both accounting-based and market-based performance
measurements of Vietnamese listed companies. This paper ...
An exploratory study about online hotel booking behavior through online travel agencies - A case of the millennials in Ho Chi Minh city
(HCMC - International University, 2015)
Nowadays, despite the vast development of Internet along with tourism, not
many Vietnamese people used online travel agencies to book for hotel rooms. In this
growing market of e-commerce, the Millennials are believed to ...
Factors affecting customers intention toward cosmetic online purchase - A study of Vietnamese consumers
(HCMC - International University, 2015)
Online shopping as the development of Internet not merely quickly takes it role
to the success of several online vendors but also gives customers a new shopping habit
which allows customers a more convenient way to search ...
Effects of facebook advertising media format on emotional response, consumer informedness and purchase intention
(HCMC - International University, 2015)
This study aims to investigate the effects of Facebook Advertising media
format on the emotional response, consumer informedness and purchase intention.
An experiment was performed in order to explore the above objective. ...