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Now showing items 11-20 of 247
The Antecedents of customer satisfaction toward CGV cinema service - A study among Vietnamese consumers
(International University - HCMC, 2016)
Vietnam is becoming one of the most fast-growing markets in the field of cinema.
The foreign cinema service providers joined and dominant Vietnamese domestic cinema
providers. However, when the demand of watching movies ...
Antecedents of online group buying behavior - From price and social influence perspectives
(International University - HCMC, 2016)
The main purpose of this study is to estimate the antecedents of online group-buying behavior. The theoretical frameworks come from Price, Social influence and Technology acceptance model. From prior research, there are ...
Are jones model and modified jones model effective to detect earning management of listed companies on HOSE?
(International University - HCMC, 2016)
The goal of this study is to evaluate the effectiveness of Jones model in Vietnam market through the listed companies in Ho Chi Minh Stock Exchange during the period from 2013-2015. Furthermore, the comparison between Jones ...
The accruals and cash flows in the prediction of future cash flows : Evidence from listed companies on Ho Chi Minh stock exchange (HOSE)
(International University - HCMC, 2016)
Cash flows is one of the most important information for investors to evaluate firm‘s performance. Therefore, it is essential to have an accurate view about cash flow predictions. The purpose of study is to clarify predictive ...
The effect of information quality, sensitivity content and time on intention to book room through hotel website: The case of leisure travelers in Ho Chi Minh City
(International University - HCMC, 2016)
Vietnam hotel industry has promising opportunity to growth, but it also witnesses fierce competitive environment. Hotel industry has changed rapidly due to information technology, travelers are using Internet as a tool to ...
Critical factors influencing e-learner satisfaction - A case of Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)
Developed from distance learning, e-learning can be described as providing learning process for those who face with distance barrier. At the beginning of 21st century, e-learning has visions in bring learning community and ...
The effect of the atmosphere to consumers' impulse buying behavior in Ho Chi Minh City (HCMC) CO.OPMART supermarket
(International University - HCMC, 2016)
This research studies about the influence of the atmosphere on the impulse purchase behavior in Ho Chi Minh City (HCMC) Co.opmart supermarket and in which way the relationship is mediated by the emotion of consumers. The ...
"The credit risk management : A case of Saigon Thuong Tin commercial joint stock bank"
(International University - HCMC, 2016)
This thesis aims to improve the credit risk management‟s current model of one of commercial banks in Vietnam whose name is Sai Gon Commercial Joint Stock Bank (STB)
STB is one of commercial banks that is able to control ...
The effects of brand experience, brand personality and customer satisfaction on building brand loyalty
(International University - HCMC, 2016)
Consumer and marketing research has shown that experiences occur
when consumers interact with products, when consumers search for products and
receive services and when they consume them (Arnould, Price, and Zinkhan
2002; ...
Cash holding and systematic risk: A study of listed manufacturing firm in Vietnam
(International University - HCMC, 2016)
The research studies how the relationship between cash holding and systematic risk through testing the correlation between systematic risk of stock and cash holding of firms listed on Vietnam Stock Exchange. The sample ...