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Now showing items 11-20 of 84
Factors affecting consumer's selection of mobile phone in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Management -- Marketing
Measuring the after-sale service quality and examing its effects on the overall customer satisfaction at Honda auto dealers
(International University HCMC, Vietnam, 2014)
In the current situation of strong competition in the automobile after-sale
service in Vietnam, the study was conducted to measure the service satisfaction level at
Honda authorized dealers, whereby the research findings ...
Peer influences on career choice's cognitive of undergraduates
(International University HCMC, Vietnam, 2014)
Friends play an important role and could be examined as individuals who sharing,
chatting and consulting in the daily life. No one deny the significance of friends, how
can they experiences or enjoy their life by only ...
A study of customer satisfaction toward service quality of career website - Case study of careerbuilder.vn
(International University HCMC, Vietnam, 2014)
This study was conducted to evaluate satisfaction, determine what factors that
affect user satisfaction toward e-service quality of a career website, with a case study of
Careerbuilder.vn, and how to apply those factors ...
Investigating relationship between Korean celebrity involvement and Vietnamese fans destination perception
(International University HCMC, Vietnam, 2014)
This study was conducted to exploring the influence of Korean stars to
Vietnamese fans travel destination decision making process. This thesis argues that
Korean celebrities can trigger the visiting Korea demand of Vietnamese ...
A study on customer adoption intention of mobile shopping in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Recently, the era of mobile, digital marketing, and advanced technology
has been reflecting well and penetrating deep into human beings’ lifestyle. As the
world is becoming more hectic and contemporary day by day, every ...
Relationshiops among customer's service quality, satisfaction and loyalty : Case study of Sai gon Cp.opmart supermarket in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Vietnam's economy is more and more developing which gives the companies great chances
for gaining the successes. Moreover, customer satisfaction as well as customer loyalty is a key
success of every company which helps ...
Relationship among service quality, customer satisfaction, and behavioral intentions in Vietnam low-cost airlines industry
(International University HCMC, Vietnam, 2014)
With the overall purpose is to clarify the relationships among service quality,
customer satisfaction and passengers’ behavioral intentions in the two Low-cost airlines
businesses in Vietnam, the study was conduct with the ...
Which is more important to customers' intention to buy books online, perceived price or trust the case of Tiki.vn
(International University HCMC, Vietnam, 2014)
Sale through the Internet is gaining currency and becoming more and more competitive
with an ever-increasing number of online stores. Accordingly, E-vendors should
understand the purchase decision-calculus of their customers ...
Key factors influencing consumers' pruchasing intention for safe vegetable in Ho Chi Minh City, Vietnam
(International University HCMC, Vietnam, 2014)
The food hygiene and safeness is a very serious problem in Vietnam currently. Many
cases of food poisoning throughout years, especially from vegetable with high content of
pesticides and prohibited toxics, make consumers ...