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Now showing items 11-20 of 37
The impact of consumers' attitudes and subjective norm on actual purchase behavior - The case of Vietgap Vegetables
(International University - HCMC, 2017)
Due to high serious problems around food safety and hygiene in Vietnam, this research is motivated to study. Given the Theory of Planned Behavior, the research is conducted to define the impact of consumers' attitude (Health ...
Factors influencing the consumer's purchase intention toward long an's seedless lime - A study in Ho Chi Minh City
(International University - HCMC, 2017)
With the overall purpose of studying the customer behavior, this research was conducted to identify factors affect customer buying intention of Long An’s seedless limes in Ho Chi Minh city.
Base on the model of buyer ...
Factors affecting the customer satisfaction and customer return intention toward ride-sharing services - The case of Uber in Ho Chi Minh city
(International University - HCMC, 2017)
Since Uber came to Vietnam in 2014, it has created a new competition with traditional taxi companies as well as many debates about their operation in Vietnam. The rapid growth of Uber has taken the profits of others domestic ...
The effects of ewom on Vietnamese young customer's purchase intention on make up product - A case study of 3CE lipsticks swatched and reviewed by Vietnamese beaty bloggers
(International University - HCMC, 2017)
The purpose of this research is going to identify the influence of Electronic Word of Mouth on the Vietnamese young women’ purchase intention, who concern about the lipstick product of 3CE, one of the most outstanding ...
Organization customer satisfaction and loyalty towards professional B2B general insurance service in VietNam
(International University - HCMC, 2017)
This study aims to explore the factors which affect organizational customer satisfaction and loyalty toward professional B2B General insurance Service in Vietnam. The critical element of success in business, particularly ...
A study on cause related marketing toward consumer purchase intention - The case of the Bodyshop Vietnam
(International University - HCMC, 2017)
The factors affect organization customer perceived value and repurchase intention - A empirical study of professional B2B general insurance service in Vietnam
(International University - HCMC, 2017)
The insurance industry has achieved remarkable growth in the economy in recent years. However, the renewal ratio is still low in this promising sector. The objective of this research is to explore the elements that affect ...
Investigate customer's purchase intention toward botanical cosmetics
(International University - HCMC, 2017)
The development of cosmetic industry in Vietnam and the rise of need for natural or plant extracted cosmetics lead to increase number of botanical cosmetic business in this market. The competition between business and the ...
Using servqual model to get access to customer satisfaction - The case of ILA VietNam in HCMC
(International University - HCMC, 2017)
This research is carried out with the purpose to determine the impact of 5 different factors service quality and price fairness on customer satisfaction ILA – a language teaching center chain in Ho Chi Minh City. The ...
An investigation of factors influencing retailer loyalty in VietNam fertilizer company
(International University - HCMC, 2017)
This study is conducted to discover specific factors impacting on business customer loyalty of Vietfarm fertilizer company. There are two hundred and ninety six customers from Mekong Delta constituted the research‟s sample. ...