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Now showing items 11-18 of 18
Factors influencing dining experience on customer satisfaction, return intention and word-of-mouth at a fast food chain in Ho Chi Minh City - A case of Texas chicken
(International University - HCMC, 2016)
This research studies to find out factors influencing dining experience on customer satisfaction, return intention and word-of-mouth endorsement at Texas Chicken - a fast food chain in Vietnamese market. The food and ...
Factors influencing on customer loyalty in hotel industry - The case of luxury hotels in HCM city
(International University - HCMC, 2016)
Now, the hotel industry has many opportunities to develop strongly in Vietnam. However, the fast development also goes hand in hand with more competition. This tendency requires Vietnamese hotel managers to find the way ...
Factors affecting fashion-oriented impulse buying behavior in Ho Chi Minh city
(International University - HCMC, 2016)
Factors affecting consumers' purchasing intention of safe vegetables in HCM city
(International University - HCMC, 2016)
A successful food production is distributing safe product to customer. Nevertheless, recently, almost foods have been identified containing a great source of pathogens and chemicals being over the permission and posing ...
Factors affecting customers' attitude and purchase intention toward purchasing luxury products in Ho Chi Minh city, Vietnam - A case study of loud brands VS. quiet brands
(International University - HCMC, 2016)
This research explored the relationship between key factors of brand consciousness, materialism, social comparison, and fashion innovativeness and customers’ attitude towards purchasing loud or quiet luxury brands in the ...
How to make learners continue to register higher-level courses at an English center? - The case of Wall Street English
(International University - HCMC, 2016)
The research paper‟s main purpose is analyzing the important factors that determine the consumers repurchase intention, demonstrating the relationship between these variables in the case of Wall Street English. Repeat ...
The impact of servicescape on customer loyalty in branded coffee chains in Ho Chi Minh city (HCMC)
(International University - HCMC, 2016)
Customer Loyalty is an important factor in the secret of success for any industry. Having a good level of understanding customer’s buying decision and repurchasing intention is a critical advantage to become a successful ...
The effects of "Hallyu" on Vietnamese customer attitude toward Korean cosmetic products
(International University - HCMC, 2016)
Korean culture had a long time to exist at Vietnam and having dramatically effects to Korean cosmetic industry in this country. In order to measure the relationship between them, the research had been conducted.
Basing on ...