Search
Now showing items 11-20 of 69
Measuring Customer Based Brand Equity - The Case of Phuc Long Coffee and Tea House in HCM city
(International University - HCMC, 2015)
This research is completed with the purpose of developing a model to measure the customer based brand equity of Phuc Long Coffee and Tea House and study the impacts of the brand equity’s four dimensions on brand equity. ...
The study of factors affecting the purchase intention towards foreign fashion brands of young customers in Ho Chi Minh City
(International University - HCMC, 2016)
Integration in the context of globalization is one of the world's trend in recent years and Vietnam are actively to get along with that trend by joining and signing the agreements such as AEC (Asean Economic Community), ...
Measuring the key dimensions of overall of brand equity of baskin robbins in Ho Chi Minh city
(HCMC - International University, 2015)
Vietnam becomes an attractive market for franchise business recently with a
lot of well-known foreign brands, especially US brands. The remarkable industries of
US such as fast food and ice-cream focus on in Vietnamese ...
A study of antecedents and consequence of private label brand equity - A case of Co.opmart in Ho Chi Minh city
(HCMC - International University, 2015)
This thesis studies about the antecedents and consequence of private label brand
equity with a case of Co.opmart in Ho Chi Minh City, Vietnam.
This thesis only uses quantitative case study, and had totally 317 participants
joining ...
Investigating the influence of brand equity components on purchase intention of grabtaxi service - A case in Ho Chi Minh city
(HCMC - International University, 2015)
The development of the transport vehicles has significantly increased for
few years. Specifically, in current situation, the city center as large and populous as
Ho Chi Minh City, travelling is the thing that people are ...
Understanding the relationship between country of origin, brand experience, brand trust and perceived quality to repurchasing intention - Case of smarphone brands in Ho Chi Minh city
(International University - HCMC, 2015)
The purpose of this study aims to investigate the relationship between country-of-origin (COO) image and brand experience that effect to repurchasing intention through brand trust and perceived quality. Brand trust and ...
Understanding customers' purchasing intention of non-deceptive counterfeit branded glasses in Ho Chi Minh City
(International University - HCMC, 2017)
Exploring the impact of social media brand communication on brand equity metrics through facebook in matchashop company
(International University - HCMC, 2017)
In recent years, accompanying to the explosion of the Internet, doing social media brand communication is as one of the most powerful marketing technique which can help business save a lot of money as well as targeting to ...
The impact of brand equity on young customerpurchase intention toward Gongcha milk tea in Ho Chi Minh city
(International University - HCMC, 2017)
This research is aimed to evaluate the relationship between brand equity on young customers purchase intention toward Gong Cha milk tea in Ho Chi Minh City. This study have includes five main sections. First chapter introduce ...
Understanding factors influencing customer evaluation of brand extension in Vietnam - A study of Mobifone corporation
(International University - HCMC, 2017)
With the overall purpose of studying the customer evaluation of brand extension in Vietnam, this thesis used MobiFone Corporation, a Vietnamese telecommunications service provider, as a case study to find out the factors ...