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The Relationships Among Brand Equity, Customer Satisfaction, And Brand Loyalty Of Coffee Shops: The Case Of Highlands Coffee
(2022)
The business model of coffee chains is growing substantially and becoming more and
more saturated in Vietnam these days. Giants are fiercely competing to keep their
positions while global and local newcomers struggle to ...
Cash Flow Volatility And Capital Structure Decisions: A Case Of Nonfinancial Firms In Vietnam
(2022-06)
The thesis purpose is to identify the relationship between cash flow volatility and
capital structure decisions of listed Vietnamese public firm. The data collected to
conduct this research is taken from the information ...
Factors Affecting The Green Purchasing Behavior: The Case Of Young Ho Chi Minh Consumers
(2022)
Modernity is spreading at a rapid pace these days, putting the world's environmental
sustainability on the verge of extinction. Currently, the entire globe is dealing with so many
massive natural catastrophes: forest ...
The Impact Of Audit Quality On The Financial Performance: Evidence Of Listed Companies In Ho Chi Minh Stock Exchange (HOSE)
(2022)
The primary of the research is to perform the effect of audit quality on the financial
performance in Vietnam, specifically in HOSE- Ho Chi Minh Stock Exchange. Despite the
enhancement of society, not only Vietnam but ...
Factors Affecting Consumers' Online Purchase Intention From Technological Perspective In Ho Chi Minh City: A Case Of Sendo
(2022)
With the fast growth of information and communication technology and
increased Internet penetration, the nature of a consumer's everyday activities has
shifted, and the majority of offline activities have shifted online. ...
Relationship Between Working Hour And Job Performance In Vietnam Hospitality Industry
(2022)
We investigated whether job satisfaction mediates the relationships between
working hours, occupational stress, and job performance in this study. Furthermore,
we investigated whether working hours could help to mitigate ...
The Impact Of Fiscal And Macroeconomic Factors On Vietnam Government Bond Yield
(2022)
Government bond market plays a key role in financial markets because it
provides benchmark yield curve and an effective channel for call for government’s capital.
And government bond yield refers to the borrowing cost ...
The Impact Of Brand Ambassadors Of Biti's On Consumer Purchase Intentions
(2022)
Nowadays, brand ambassadors have played an extremely important part in
every marketing strategy to ensure the effectiveness and success of the business
outcomes. Besides, the brand image also gradually become an indispensable ...
Factors Of Beauty Influencers That Impact Consumers Purchase Intention Toward Skincare Products On Youtube: A Case Of University Students In Ho Chi Minh City
(2022)
Nowadays, influencer marketing is a common phrase for both brands and
consumers in terms of promoting products or services. To contribute to this subject, the
purpose of this study is to evaluate factors of YouTube beauty ...
Exploring Gen Z's Intention Towards Socially Responsible Consumption (SRC): The Role Of CSR Campaigns And EWOM
(2022)
Society has paid much attention to ethical issues in recent years. Two
decades ago, customers started to be more aware of the importance of including moral
matters in their purchasing decisions. As a consequence, socially ...