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Factors Affecting Consumers’ Purchasing Behavior Toward Organic Milk A Case Study Of Vinamilk In Ho Chi Minh City
(2022)
Vinamilk is the leading company in Vietnamese’s dairy market. The pandemic has raised organic milk demand and the market is a prosperous segment in the future. To compete in this market, Vinamilk must have an effective ...
Service quality in higher education - Applying hedperf scale in Vietnamese universities
(International University - HCMC, 2019)
In recent years, higher education sector has developed more and more
dramatically. Thus, students will have a wide range of choices in pursuing their tertiary
education. To survive in this significantly competitive market, ...
Factors affecting intention to use online food delivery (OFD) apps of the millennials in Ho Chi Minh city - A case of Grabfood
(International University - HCMC, 2019)
Previous studies have investigated customer behaviors on just online services or retailing in common and few researches has been done on consumer attitudes for online food delivery (OFD) services. This paper aims to ...
The effects of service climate's dimension on employee service delivery in hospitality industry - A study in Ho Chi Minh city, Vietnam
(International University - HCMC, 2019)
Due to the development of hotel industry in Vietnam, how to create superior experience for customer and meet or even exceed their satisfaction has attracted the consideration from hoteliers. One of the most common solutions ...
The effect of mergers and acquisitions on performance - The case of Vietnamese commercial banks
(International University - HCMC, 2019)
This paper explores the effect of M&As on performance of Vietnamese commercial banks during 2009-2018 based on accounting based performance: ROA and operational efficiency. Results show that M&As have a significant impact ...
Identifying factors affecting brand loyalty towards cosmetics products - A case study of Vietnamese consumers in Ho Chi Minh city
(International University - HCMC, 2019)
This paper is intended to define factors influencing Vietnamese consumers ' brand allegiance to cosmetics products in the Ho Chi Minh City region. Four independent variables were chosen in this research based on prior ...
Building customer equity through trust in social networking sites in Vietnam's apparel industry
(International University - HCMC, 2019)
This study intends to experimentally test the model that represents the relationships among the three kinds of customers’ perceived benefits from social networking sites (SNSs) which are practical, entertainment, and social ...
Factors affecting purchase intention in Vietnam - A study on virtual goods consumption in online mobile games
(International University - HCMC, 2019)
The evolution of technology has brought along new ways of entertainment for human kind. Nowadays, with just a smart device, people can easily get access to game applications that allow them to have fun and relax anytime, ...
Factors of satisfaction and intention toward using peer-to-peer accommodation - Case of airbnb, inc.
(International University - HCMC, 2019)
For this study, the purpose is to examine factors that affect guest’s satisfaction and their intention toward using peer-to-peer accommodation in Airbnb platform context. Total 203 respondents who once used Airbnb to book ...
Factors impact on banks financial performance - The case of Vietnam
(International University - HCMC, 2019)
This paper aims to determine the components have affection on bank’s financial performance quality through three main aspects: return on average assets (ROAA), return on average equity (ROAE) and net interest margin (NIM). ...