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The effects of Vinamilk's advertising and public relation on repurchase intention through brand awareness and consumer's perception
(International University HCMC, Vietnam, 2012)
This study was conducted to identify the effects of VinaMilk’s advertising message, kinds of advertisement, and public relation on repurchase intention through consumers’ perception and brand ...
Effects of online brand community on brand loyanty: A case on brand page of zing me socail network sites
(International University HCMC, Vietnam, 2012)
Duration of time in completing this study is not enough, so that the sample size is not large enough. A larger sample would be expected to show more significant results and recommendation for future research.
Although ...