Search
Now showing items 201-209 of 209
Measuring efficiency of listed commercial banks in Vietnam - An application of DEA and SFA approaches
(International University HCMC, Vietnam, 2014)
Applying two methods of Data Envelopment Analysis (DEA) and
Stochastic Frontier Analysis (SFA), this thesis has examined an analysis on the
efficiency level of eight listed commercial banks on the two stock exchanges ...
The role of packaging in customer's perception of sanitary napkin's product quality at the point of purchase - Case study of Kotex Vietnam
(International University HCMC, Vietnam, 2014)
The core target of this research is to investigate the role of packaging in
consumer’s perception of sanitary napkin’s product quality at the point of purchase in
the specific case of Kotex Vietnam. The results of this ...
Relationship among customer perceived value, satisfaction, loyalty and switching cost in internet banking service
(International University HCMC, Vietnam, 2014)
The aim of this research is to examine the relationship among customer perceived value,
satisfaction, loyalty and switching cost in internet banking service.
Based on previous research, a conceptual framework was developed ...
The effects of organizational culture on firm performance in construction and building materials industry in Vietnam
(International University HCMC, Vietnam, 2014)
Along with the strong development of science and technology, companies
need to create their own competitive advantages and effective business strategies to
make differences and succeed in today's tough market. To achieve ...
The effects of leadership styles toward employee loyalty - A case of import-export companies in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
In recent years, import- export activities in Vietnam has experienced a significant
development thank to integrating into the global economy by joining many global
organizations, especially WTO (in 2007). In 2013, export ...
Evaluating possible ways that can change consumer's attitude toward Samsung Brand
(International University HCMC, Vietnam, 2014)
Management -- Marketing
Establishing real estate investment trust in Vietnam
(International University HCMC, Vietnam, 2014)
Since 2008, Vietnamese real estate market has been in frozen and this
stagnation has caused many severe consequent to the Vietnam. Although there are
large unsold inventories and huge bad debt; the investors‟ confidence ...
Evaluating service quality and customer satisfaction in Bao Viet insurance corporation
(International University HCMC, Vietnam, 2014)
Nowadays, insurance companies in Vietnam compete each other to be a strong and good
reputation. The challenge for insurance sector in Vietnam remains the same that is to
bring innovative solutions to client while making ...
Evaluating factors that affect customer's purchase intention toward coffee at Western and traditional coffee chains in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Vietnam is one of the leading coffee exporters in the world, but the domestic coffee
consumption is relatively modest compared to other countries. The number of traditional
coffee chain is quite common in Vietnam, but until ...