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Now showing items 241-247 of 247
Measuring brand equity of BurgerKing in Vietnamese environment
(International University - HCMC, 2016)
In 2012, fast food industry has expanded with a growth of 26%. Being a new player in fast food industry market, BK officially entered the vietnam fast food market with many ambitions and plans. However the fast food market ...
Testing pecking order theory against static tradeoff theory : The case of construction companies listed on HOSE from 2010 to 2014
(International University - HCMC, 2016)
The objective of this research is to review and analyze two significant
theories of capital structure field which are the pecking order theory and the
static trade-off theory. Employing a sample of 25 Vietnamese ...
Organizational culture, job satisfaction and firm performance - A comparative study between local companies and foreign companies in Ho Chi Minh City
(International University - HCMC, 2016)
The goal of this paper is to analyze the influence of culture in local company and foreign
company. The globalization of the world economy has intensified international relationships, increasing the importance of cultural ...
Evaluating the factors that affect customer satisfaction toward a product - The case of Honda scooters in Ho Chi Minh city
(International University - HCMC, 2016)
Evaluating logistics service quality of third-party logistics (3PL) service providers in Ho Chi Minh City
(International University - HCMC, 2016)
The market for third party logistics (3PL) service has expanded hugely over the past few years. It is expected that the industry will grow substantially and became increasingly complex. As the industry matures, a number ...
Determinants of commercial banks' liquidity risk - Evidence from Vietnam
(International University - HCMC, 2016)
This research aims to investigate the factors that have impact on individual‘s preferences towards various categories of landscapes. Even though past work all over the world has dedicated to the concept of visitors‘ landscape ...
Imported bubble tea buying intention among young customers in Ho Chi Minh city
(International University - HCMC, 2016)
The aim of the research are to investigate the factors influencing young customer’s buying intention toward foreign milk tea product. Milk tea are beverage sector which expected to rapidly grow with great amount of demand. ...