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Post earnings announcement drift and anchoring bias - An interaction approach
(International University - HCMC, 2015)
Post earnings announcement drift is one of interesting anomaly which was examined and received controversy in many stock market. This research conduct an empirical study about post earnings announcement drift in Vietnamese ...
The value relevance of financial statements : Evidence from Vietnam
(HCMC - International University, 2015)
Value relevance of financial statement has been in research for academics
over the last four decades. While there has been a number of studies on the value
relevance in the developed countries such as the US and UK, but ...
An investigation into the determinants of purchase intention of consumers towards counterfeit shoes in HCMC
(HCMC - International University, 2015)
The research’s desired outcomes are to consider which of the social and personality
factors have an impact on consumers’ attitude towards counterfeit shoes. The study
explore the connection of consumers’ attitude, perception ...
Measuring the relationship between service quality and customer satisfaction of human resource outsourcing at Le & Associates Corporation
(HCMC - International University, 2015)
Shopping habits and factors affect consumer preference at weekend sale fairs in Ho Chi Minh City
(HCMC - International University, 2015)
Weekend sale fairs is now becoming a shopping trend in Viet Nam, especially
in Ho Chi Minh City. It becomes very popular and receives good respond from young
shopaholic. There are over ten weekend sale fairs in Ho Chi Minh ...
The relationship between country of origin and brand equity: Case of powdered milk industry in Ho Chi Minh City
(HCMC - International University, 2015)
In market, brand equity is one important factor. An in number brand with
positive brand value has a few points of interest, for example, higher edges, brand
expansion, all the more capable correspondence adequacy and higher ...
Working capital management and firms' profitability - A comparative study on manufacturing and service firms in HOSE
(HCMC - International University, 2015)
The goal of this study is to investigate the impact of working capital management on
firms’ profitability. In the study, account receivable period (ACP), inventory conversion
cycle (ICP), and account payable period (APP) ...
An examination of the effects of selected marketing mix elements on brand equity of coffee chains in Ho Chi Minh city - The case of Phuc Long coffee, Starbucks coffee, Highlands coffee, and The coffee bean and tea leaf
(International University - HCMC, 2015)
This study was conducted from September 2014 to January 2015 with the aim of exploring the relationships between some selected marketing mix elements and the creation of brand equity. The author proposes a conceptual ...
Enhanced prediction for stock performance of manufacturing companies - Ho Chi Minh city stock exchange
(HCMC - International University, 2015)
Prediction for performance of stocks is undoubtedly vital concerns for every participants of
the market. Many approaches and methods have been conducted with the hope of sorting out
potential targets in the vast number of ...
The effects of social media marketing on customer's trust
(HCMC - International University, 2015)
This research aims to analyzing the factors influencing customer‟s trust by
social media marketing. Quantitative method was used with statistical techniques
applied including factor and multiple regression analysis. 228 ...