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Now showing items 21-30 of 152
Understanding retail shopper behavior and building an efficiency retail business model for calia health and beauty store
(International University HCMC, Vietnam, 2013)
The Vietnamese retail market in the recent years has many positive changes. It had ranked in the most attractive retail market in the world and then, Vietnamese retail market is attracting many big foreigner ...
An investigation into customers’ purchase intention toward counterfeit fashion products in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
This paper investigates the factors that influence on consumers’ attitudes toward non- deceptive counterfeit fashion products and behavioural intention to purchase them. The results show that brand image, ...
Market research about the influence of using Expertise endorser in TVC on consumer's attitude : The case of Colgate TVC
(International University HCMC, Vietnam, 2013)
Oral care market in Vietnam aggressively changes every day, which offers companies tremendous opportunities as well as arises considerable challenges. To survive and develop sustainably in this market, ...
A study on customer adoption intention of family doctor service in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
The Ministry of Health planned to have family medicine departments in all medical schools by 2010 which will increase family medicine residency spots by 2010 (Ha Noi Medical University, Medical Curriculum 2007). ...
Measuring student satisfaction with the undergraduate program of the School of Business at International University
(International University HCMC, Vietnam, 2013)
The purpose of this research is to measure the student satisfaction with the undergraduate program of the School of Business at International University. After that, based on the results, the researcher gives suggestions ...
An investigation about the impacts of familiarity on repurchase intentions among consumers in Ho Chi Minh City toward frozen pangasius products.
(International University HCMC, Vietnam, 2013)
In the trend of modernization and industrialization, many people in big cities like
Ho Chi Minh City (HCMC) are busier and busier to earn for their living. They do not care much about the importance of a nutritious meal ...
Level of job satisfaction of workers at VNPT HCM group
(International University HCMC, Vietnam, 2013)
Job satisfaction is considered as one of the most important aspects related to the employee management as it is directly related to the performance of an organization. Since human tend to listen to the feelings deep in ...
The study of consumer perceptions and consumer characteristics influencing on purchase intention of Private label buyer at Co.opmart :The Case of Provincal Labour Migrants and Students Living in Ho Chi Minh City.
(International University HCMC, Vietnam, 2013)
The global economics is now facing with the worldwide crisis; it means that people tend to care much about minimizing their expenses. According to the research of Nielsen (2010), fully 88% of shoppers globally said they ...
A study on consumer's perception of trust and security in electronic payment services in VietNam
(International University HCMC, Vietnam, 2013)
A study on consumer's perception of trust and security in electronic payment services in VietNam
A research on brand identity and intend to buy PNJ jelwery
(International University HCMC, Vietnam, 2013)
This graduation paper examines how the consumers perceive the PNJ products
in terms of brand identity based on their awareness and product attributes, the variables, and the brand image of the jewelries existing in the ...