Search
Now showing items 21-30 of 282
Concerns with fit and size issues in online apparel shopping of universities' female students in Ho Chi Minh City
(HCMC - International University, 2015)
With the growing very fast of online shopping, beside people that are interested
in online shopping, there are also people that are not really like it. For the reason, the
thoughts of not making the right decisions to ...
The effect of country of origin and brand personality on consumer's purchase intention - Case of smartphone industry in Ho Chi Minh city
(HCMC - International University, 2015)
In recent years, Country of origin has become as a key topic in marketing filed which has
attracted much attention by marketing researchers. In fact, Country of origin has
significant effect in consumer’s perception toward ...
Attitude of Vietnamese young generation toward advertising on facebook
(HCMC - International University, 2015)
Background: The development of online advertising especially Facebook advertising
become more and more wide and popular because of the significant increase of Facebook
users every year. This background encourages marketers ...
Board characteristics and firm performance - The case of Vietnamese listed companies
(HCMC - International University, 2015)
The purpose of this study is to determine the relationship between board
characteristics and firm performance of Vietnamese listed companies with the total
observation is 100 companies chosen from Ho Chi Minh Stock exchange ...
Business analysis and valuation : A case of Vietnam dairy products joint stock company (VNM)
(HCMC - International University, 2015)
Business analysis and valuation of Mekong fisheries joint stock company
(HCMC - International University, 2015)
Business analysis and valuation is an essential method to estimate the
value of companies by examining methodically and accurately the companies‟ past
and current performance as well as the industry they operate in. In my ...
Business analysis and valuation: The case of PV Gas
(HCMC - International University, 2015)
A comparison of factors influencing the customer satisfaction of traditional bookstores and online bookstores in Ho Chi Minh City
(HCMC - International University, 2015)
The research “A comparison of customer satisfaction of traditional and online
bookstores in Ho Chi Minh city” was conducted with the purpose to develop a
conceptual framework studying the satisfaction of customers in the ...
Factors affecting employee job engagement towards aircraft maintenance organizations - A mediation analysis of job satisfaction
(HCMC - International University, 2015)
This study aims to measure the impact of independent variables including The Job Itself,
Career Development, Relationship with Management, Compensation and Benefits, Work
Environment, and Teamwork on Employee Job Engagement ...
Factors affecting consumer's purchasing intention toward sunscreen products - A study in Ho Chi Minh city
(HCMC - International University, 2015)
This research investigates the factors that affecting consumer’s purchasing intention
toward sunscreen products. The results show that Subjective Norms, Health
Consciousness, Perceived Behavior Control and Attitude have a ...