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Electronic word of mouth - A study on forwarding behavior within Vietnam service context
(International University - HCMC, 2021)
The era of digitalization has witnessed a tremendous growth in eWOM as an important source of reference for purchasing decisions, especially in the service industry. Compared to traditional advertising, today’s customers ...
The Effect Of Electronic Word-Of-Mouth On Customer's Purchase Intention Among Tiktok Users
(2021)
The scenario of the popularity of TikTok and the growing number of
discussions about products or services has brought many new opportunities and
challenges for the marketers. This study aims to investigate the influence ...