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Now showing items 21-30 of 84
A study on the factors influencing university selection of high school students in Vung Tau city
(International University HCMC, Vietnam, 2014)
In fact, in order to attract more and more students, institutions of higher
education need to stand how students select colleges and universities (Kotler and Fox,
1995). Understanding the choice process of a university is ...
Investigating the realtionship between sales growth and firm performance in perspective of finance and corporate governance : A study on Ho Chi Minh stock exchange
(International University HCMC, Vietnam, 2014)
The thesis provides an initial quantitative assessment on the relationship
between sales growth and performance in association with the investigation about the
effects of cash flow, investment opportunities and corporate ...
A study on patient hospital foodservices satisfaction in Cho Ray hospital and Thong Nhat Bien Hoa regional general hospital using SEM analyis
(International University HCMC, Vietnam, 2014)
The provision of food and drinks to patients remains a largely unexplored,
multidimensional phenomenon, especially in Vietnam where the hospital meals have
been just showed excessive interest in by Ministry of Public Health ...
Relationship between marketing mix strategy and sales performance : Case study Binh Tien limited company in the southeast Vietnam
(International University HCMC, Vietnam, 2014)
Biti’s company has faced with the increasing competitors in domestic market in footwear
industry. Besides, according to sales performance report, sales performance did not qualify the
sales force. Biti’s should take action ...
Service quality in gaining customer satisfaction toward Vietinbank, Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Currently, Vietnam's banking system as well as the commercial banks are facing fierce
competition for providing services with foreign banks. This problem became the pressure
on Vietnam Joint Stock Commercial Banks increasingly ...
An investigation into establishing marketing plan for a tourism company : The case study of dolphin tourist
(International University HCMC, Vietnam, 2014)
Vietnam tourism Market is developing in recent years, the number of tourists to
Vietnam more and more increasing. Meanwhile, in the domestic tourism market,
economic growth has created a powerful segment of the population ...
A study on factors influencing consumer's purchase intention towards organic vegetables in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Recent economic, almost people have a profound worry about poisonous
residue matters in food. Just a little of chemical substance in victual can also cause a
serious problems for health and the following generation such ...
An investigation into factors affecting customers' buying decision in cinema context
(International University HCMC, Vietnam, 2014)
Cinema industry in Vienam has been growing strongly over the years
with the quick expanding of movie theatres all over the country. Understanding
customer behavior in choosing movies and the influential factors will not ...
Understanding customer purchase intention toward green electronic products in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Green purchasing is a strongly developing trend in the world due to the
alarming level of global environmental issues. Vietnam is not out of this trend when
Vietnamese government is making effort in encouraging consumers ...
Market research about using music appeal in tvc on consumer's attitudes towards pantene brand
(International University HCMC, Vietnam, 2014)
Advertising is one of the means of communication for companies to persuade their
audience to purchase their products. Advertisements are delivered to the consumers
through various forms of media, such as television, radio, ...