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Now showing items 21-30 of 83
Factors influencing consumer environmental attitude and green purchase intention - A case study of electrolux Eco - friendly washing machine
(International University - HCMC, 2017)
This study is carried out with a view to analyzing what factors impact on the attitude towards the environment of millennial generations and their purchase intention towards eco-friendly products, specifically in the case ...
Factors influencing purchase intention of Vietnamese consumers towards organic skin-care products
(International University - HCMC, 2017)
Over the past few years, the importance of proper skin-care products’
ingredients has been increasing. The spread of personal stories of cosmetics
containing toxic ingredients that negatively affect health and appearance ...
The effects of service quality on customer loyalty mediated by satisfaction in health and fitness industry -The case of yoga studios in VietNam
(International University - HCMC, 2017)
The recent years have been observing the explosion of Yoga industry in many countries, including Vietnam. The valuable opportunities for businesses in this industry also mean the increasing competition and challenges, ...
Investigating factors behind consumers' attitudes towards imported powdered milk for pregnant women in Ho Chi Minh city
(International University - HCMC, 2017)
The Vietnam dairy industry is a potential sector that shows unceasing growth over the past ten years; particularly milk powder segment. Foreign manufacturers have many opportunities to penetrate and invest in this market. ...
Complaint intention of consumers of canteen service in Vietnam - A case of IU Canteen
(International University - HCMC, 2017)
In today economy, especially Vietnamese culture, people’s demand is higher
and higher, but when they face a service incident, rather than coping with it, they tend to
keep silent and walk away. Therefore, this research’s ...
Factors affecting customers' return intention at the Coffee House chain store in Ho Chi Minh city
(International University - HCMC, 2017)
This study’s objective is to investigate the factors that have impacts on customers’ intention to revisit Coffee House chains store and the degree of these impacts. This study applied Attitude toward Brand, Subjective ...
Factors affecting customer purchase intention to plant and decoration product in Ho Chi Minh city
(International University - HCMC, 2017)
This thesis topic combines two main parts for Startup purpose: that is general business plan description and research study conduct to test whether customer is willing to purchase company‟s product type or not.
In the ...
An investigation into celebrity endoresement's impact on consumer's purchase intention - Case of Biti's hunter : A study in Ho Chi Minh City
(International University - HCMC, 2017)
Celebrity endorsement is no longer an unfamiliar term to the marketing world,
which has been developed throughout the years and become the most standout strategy among the others in the marketing and advertising world. ...
Influence of celebrity endorsement on customer purchase intention - A case study of Biti's Hunter
(International University - HCMC, 2017)
This study is attempted to identify the major factors of celebrity influencing on
the purchase intention of customers who are living in Ho Chi Minh City (HCMC) in
regard to the case of Biti’s Hunter. In recent years, the ...
Impacts of social networks on university selection of high school students - A study in the Southern area of VietNam
(International University - HCMC, 2017)
Nowadays, student is described as digital natives who have worked in digital environment of most of their living (Marc Prensky, 2001). They are now having more opportunities to access to the great information resources on ...