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Now showing items 21-30 of 222
Customer perception on brand extension in banking industry case of ASLA commercial bank (ACB)'s international banking
(International University Ho Chi Minh City, Vietnam, 2011)
There are five main findings in this research: customers accept brand extension of ACB
to international banking; customers do not totally accept ACB brand extension to international banking; international ...
Customer expectations of Vietnamese students towards convenience stores - The case of international university
(International University HCMC, Vietnam, 2014)
The purpose of this research is to examine the customer expectations of Vietnamese students towards
new form of retail: convenience stores. However, the research is only conducted in the case of
International University. ...
Concerns with fit and size issues in online apparel shopping of universities' female students in Ho Chi Minh City
(HCMC - International University, 2015)
With the growing very fast of online shopping, beside people that are interested
in online shopping, there are also people that are not really like it. For the reason, the
thoughts of not making the right decisions to ...
Customer satisfaction of hair beauty service, the case of Mano Mano hair beauty salon in Ho Chi Minh city
(International University Ho Chi Minh City, Vietnam, 2011)
From the fact the number of customers of Mano Mano has gone down in recent months, this study applied the SERVQUAL instrument to evaluate Mano Mano’s performance then offer value recommendations to ...
Analyzing the impact of service quality on customer satisfaction : A case study of Vietnam Airlines
(International University HCMC, Vietnam, 2014)
This thesis chose Vietnam Airlines as a case study to investigate and evaluate the
overall service quality of the airline industry towards its passengers. The model used in
this research is adapted from the SERQUAL model ...
A comparison of factors influencing the customer satisfaction of traditional bookstores and online bookstores in Ho Chi Minh City
(HCMC - International University, 2015)
The research “A comparison of customer satisfaction of traditional and online
bookstores in Ho Chi Minh city” was conducted with the purpose to develop a
conceptual framework studying the satisfaction of customers in the ...
A content analysis and evaluation control in sales cycle of 3A pharmaceutical co., LTD
(International University HCMC, Vietnam, 2011)
A content analysis and evaluation control in sales cycle of 3A pharmaceutical co., LTD
Factors affecting brand image communication of sponsor brands through sponsorship (In the case of The Voice Kids Vietnam 2015)
(International University - HCMC, 2016)
The research was conducted with the aim of exploring factors affecting brand image communication of sponsor companies through sponsorship by the case of P/S and Lifebuoy sponsoring The Voice Kids Vietnam 2015. Based on the ...
Differences in laptop purchasing decision of a first time users and experience users: The research of student buying first laptop for her/his first year in university and new Bachelor buying laptop for her/his first career in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
The quality of life of Vietnamese people has been changed due to the development of Vietnam’s economy and the globalization. In the time of technology and communication brings the laptops become ...
Factors affecting consumer's selection of mobile phone in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Management -- Marketing