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Now showing items 31-40 of 202
Strengthening brand awareness through brand elements: The case of Zing me socail network
(International University HCMC, Vietnam, 2012)
Along with the trend of globalization, parallel with rapidly development of Internet penetration rate, social network has become a promising online service for both business and Internet users. In Vietnam, ...
The study on the satisfaction of foreigner tourists for tourism service quality in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
The present empirical study focuses on identifying key factors that have influences
the satisfaction of foreigner tourists for tourism service quality in Ho Chi Minh City. Identifying
the factors that affect ...
Using servqual model to access customer satisfaction in BHD cinema
(International University HCMC, Vietnam, 2012)
From the very first beginning study of Cardozo in 1965 about customer effort, expectation and satisfaction, the term “Customer satisfaction” became well-known in the market practice and academic research. Since then, ...
The study on expanding chain of stores of urban station take - away coffee in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
The purpose of this study is to research the feasibility of expansion plan
for the firm doing the business on take-away coffee, in this case is Urban Station Take-away Coffee. It has been designed ...
Market research about the impact of using corporate social responsibility's element - Philanthropy appeal in TVC on consumer's attitude towards Vinamilk brand
(International University HCMC, Vietnam, 2012)
Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media -- TV and radio commercials, print ads, ...
Marketing plan of celano 400ml ICE cream of Kido company in Ho Chi Minh city market
(International University HCMC, Vietnam, 2012)
According to the report about Vietnam ice cream market of Kido Company,
ice cream’s consumption in Vietnam is still low compared to other countries in the region with one litter per capita each year, it is expected that ...
Product placement: A study of audience's attitude in the context of vietnamese TV dramas
(International University HCMC, Vietnam, 2012)
Product placement is a form of advertising has been used in Vietnam for recent years especially in TV dramas. The purpose of this study is to determine the attitude of audience to Vietnamese TV dramas. The attitude is ...
A study of customer satisfaction: The case of Phong Vu trading & service joint stock company
(International University HCMC, Vietnam, 2012)
The purpose of this study is to research how service quality has affected customer satisfaction.
The Literature Review was conducted to provide the theoretical framework for the research model in this study ...
Marketing strategy of SAPUWA (Saigon pure water private factory)
(International University HCMC, Vietnam, 2012)
With current analysis of internal and external factors affect to company, the researcher has summarized strengths and weaknesses, opportunities and threats of the company. The thesis is to analysis the internal ...
Staffing for new start-up company - Hoang Duc Gia limited
(International University HCMC, Vietnam, 2012)
Staffing for new start-up company - Hoang Duc Gia limited