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The influence of strategic orientation on Vietnamese SME performance mediated by social media orientation and managerial ties
(International University - HCMC, 2020)
Our study’s goal is to investigate how entrepreneur –oriented and market-oriented Enterprises in Viet Nam using three mediation factors such as social media, business community and government support to improve their ...
How youtube travel vloggers affect tourists' intention to visit destinations in Vietnam
(International University - HCMC, 2020)
With the exquisite landscapes, Vietnam tourism is well-known to the world by its natural charm and the hospitality of its citizens. In 2019, tourism sector is reaching its target of attracting nearly 20 million international ...
Factors affecting consumers' food waste behavior
(International University - HCMC, 2020)
Due to the fact that food waste takes place in every stage of the food supply chain, and the most value-added waste is at the consumption level. This research is aiming to examine food waste behavior of consumers in Ho Chi ...
Impact of corporate governance characteristics and financial ratios on dividend policy - The case of Vietnamese non-financial firms
(International University - HCMC, 2020)
One of the most contentious topics in modern corporate finance is dividend reform. In this research, the behavior of 57 non-financial firms in Vietnamese market from 2013-2019 is examined to analyze the firms’ financial ...
The factors of green marketing influencing repurchase intention in F&B industry - Case of the coffee house in HCM city
(International University - HCMC, 2020)
With the increasing of the population and increasing stickly of plastics wasted, the green marketing is not a new strategy for applying anymore. Therefore, the more people get in to know be a green life-style people with ...
Factors affecting travel intention - The case of Korean films on Vietnamese people
(International University - HCMC, 2020)
The success of Korean TV serial dramas assists in strengthening the Hallyu Wave phenomenon transnational during the mid of 2000s. Due to the popularity, Korea has attracted more and more international visitors coming to ...
The impact of hallyu on travel intention to Korea of Vietnamese young people
(International University - HCMC, 2020)
These days, Hallyu which is also known as Korean Wave has become a world-wide phenomenon, hence it makes number of visitors to Korea increase significantly. Especially, the popularity of Korean famous figures strongly hit ...
Factors affecting consumers' food waste behavior
(International University - HCMC, 2020)
Due to the fact that food waste takes place in every stage of the food supply chain, and the most value-added waste is at the consumption level. This research is aiming to examine food waste behavior of consumers in Ho Chi ...
Examining customers' continuance intentions towards e-wallet usage - The emergence of mobile payment acceptance in Vietnam
(International University - HCMC, 2020)
This research is conducted to identify antecedents of mobile wallet continuance intention in Vietnam. A self-administered questionnaire of 276 was released to collect the data and partial least squares structural equation ...
An empirical analysis of moral philosophies affect "bring your own bags" intention of Vietnamese young people in green consumption
(International University - HCMC, 2020)
Limiting plastic bags has become a symbol of the sustainable and environmentally friendly lifestyle. In Vietnam, most young consumers are conscious that plastic bags hazard the environment; however, they tend to prefer ...