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Factors affecting online advertising avoidance on Youtube
(HCMC - International University, 2015)
This study’s objectives are to examine factors which can affect the
advertising avoidance on YouTube users in the case of Vietnamese. After reviewing
theories and previous research models, this study build a model which ...
Explaining the effectiveness of celebrity endorsement in advertising using AIDA model: The case study of COCA-COLA and young consumers
(International University HCMC, Vietnam, 2013)
Nowadays, the majority of business firms use celebrity endorsement in advertising to publicize their products to the target markets, because this is one of the most popular marketing strategies which can ...
The influences of children and advertising on mother's decision in buying products for children in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
This research is conducted to analyze the influences on mother’s decision in buying products for their children. Those influences are from children’s influence, advertising, children’s age and kinds of products. ...
Impact of online advertising channels on game new register : the case study of TTV company
(International University HCMC, Vietnam, 2014)
With the overall purpose of studying impact of online advertising channels on sale,
this thesis used Tri Tue Viet Software Development Service Co. LTD (TTV Online),
as a case study to examine how online advertising channels ...
Impact of celebrity endorsement on attitude towards advertisements and brands - The case of using Korean celebrities as endorsers for cosmetic products in Vietnam
(HCMC - International University, 2015)
Nowadays, as people are paying more time and efforts for their appearance; cosmetic
products are now an undeniable need, especially for women. For that reason, cosmetic brands have
been applying different methods to foster ...
The Impacts of Emotional Advertising on Consumer Product Perception, Brand Awareness and Purchase Decision : A Case Study in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
Nowadays, advertising is not only simply a tool to increase sales for any products,
but also an effective way for marketers in all over the world use to communicate to their target customers by delivering their ...
The impact of corporate brand on customer buying decision in advertising industry: A case of Grey group Vietnam
(International University HCMC, Vietnam, 2012)
In recent years, competition in Vietnamese advertising industry becomes more fierce and intensive as every advertising agency tries to gain more clients and tiny pieces of market shares. In advertising service market, there ...
Evaluating factors of online in-game advertising that affect - The customer puchasing intention in Ho Chi Minh city
(HCMC - International University, 2015)
Online-in game advertising (IGA) is now the most encouraging of every new
type of marketing. This study analyzes the impact of the match between a game and
advertising on the online IGA effect. 500 online game players were ...
Examing how foreign companies using PR( Publics Relations) as their competitive weapons. The case of DHL, Cimigo, Sophie Paris, internship at Matterhorn communications
(International University HCMC, Vietnam, 2011)
This study is conducted with objective purposes; it does not intentionally aim to identify what factors Clients are unhappy with Matterhorn. It mentions a very different stream about “The uses of public ...
The effects of television commercials on customers' loyalty - A mediation analysis of brand awareness
(HCMC - International University, 2015)
The main objective of this study was to investigate the influence that
television commercials have on customers’ loyalty through brand awareness within the
advertising industry in Viet Nam, with the milk advertisings as ...