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Now showing items 31-40 of 43
Film-induced tourism : The case of Vietnam and Korea
(International University HCMC, Vietnam, 2013)
The purpose of this research is to make the comparision and observe the differences between Vietnamese and Korean TV drama series or movies in the view
of Vietnamese audiences who reveal their trend to ...
Impact of destination image, attitude and motivation on future behavior of tourists: The case of Vung Tau's tourism destination
(International University HCMC, Vietnam, 2014)
Vung Tau city is a coastal tourism destination. It has the advantage of
nature and landscape but still not gain high revenue in tourism in comparison with
other coastal tourism destination. Two of the reasons have been ...
The effects of tourism impacts the quality of life community residents - A case study in Ho Chi Minh City and Ca Mau Province
(International University HCMC, Vietnam, 2014)
The research has been conducted from 02 March, 2014 to the end of 15 April, 2014 in
Ho Chi Minh City and Ca Mau province. The objective of this study is to test a
theoretical model that links community residents‟ perception ...
The impact of viral marketing on customers' traveling decision - A case of study of traveling to Thailand in HCM city
(International University - HCMC, 2015)
Currently, the number of Internet users is increasing exponentially every second. The traditional advertising must renew its model because it is no longer sufficient to build brand awareness and lead to purchase decision ...
The determinants tourists' packaged - tour purchase decision - A study in Ho Chi Minh city
(International University - HCMC, 2018)
Tourism has made a great contribution to Vietnam's economy over the years. Currently, travel by tour is the trend.
The main objective of this study is to investigate the determinants of the package tour purchase decision. ...
Factors affecting tourists' perceived value, satistaction and their return intention - A case of Hoi An city
(International University - HCMC, 2018)
This study was conducted to evaluate the factors associated with tourism in Hoi An. It was conducted to identify the relationship between the variables including Destination Image, Emotional Experience, Local Food and ...
Puzzling out characteristics of ewom inducing Vietnamese millennials' possibility of booking hotels via online travel agency sites
(International University - HCMC, 2018)
This paper is aimed to puzzle out factors contributing to the proposed set of hypothesized relationships inducing perceived eWOM credibility and purchase intention of Vietnamese Millennials when seeking for hotel reviews ...
The impact of e-travel website quality on site commitment and customers' online booking intention
(International University - HCMC, 2018)
This study aims to investigate whether the following factors, which are user interface quality, product/service information quality, site security, site awareness, site commitment affect booking intention or not. Then, it ...
The effects of perceived value, website trust and hotel trust on online hotel booking intention of consumers in Ho Chi Minh city
(International University - HCMC, 2018)
Online booking has widely used among many consumers when making reservation, however, the factors as well as their degree of importance that lead to buyers’ intention in booking online is still ambiguous. Therefore, the ...
The effect of wom and e-wom on destination image and satisfaction
(International University - HCMC, 2017)
Word “of mouth has been treated as one of the most powerful marketing method which can earns several times greater in terms of efficiency than traditional tools. Tourism sector in which most aspects are considered as ...