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Now showing items 41-50 of 152
Maintaining critical employees stays within a company - a case of Turner International Vietnam
(International University HCMC, Vietnam, 2013)
To be survived in the highly competitive market, it is significant for any
businesses to retain their critical workforces. Employees today are people who hold the key to drive company to become the top performer ...
The youth behaviour towards the choice of branded and unbranded fashion in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
Nowadays, fashion is an important market and contributes a lot to the economic development of a country. However, the fact that customers now are in favor of foreign clothes, especially those imported from ...
Measuring customer satisfaction towards service quality of north-America International English School - 3/2 Branch (Nies-3/2 Branch)
(International University HCMC, Vietnam, 2013)
This thesis deals with customer satisfaction towards service quality in field of English education. The aim of this thesis is to find out the most important factors that can helps improve the satisfaction of customer with ...
Studying young audiences' attitudes (age from 16 to 35) toward television advertainment of Vinamilk fresh in urban district of HCMC
(International University HCMC, Vietnam, 2013)
Advertising is one of wonderful marketing tools that help businesses create the customers’ awareness toward their brand. It has been effectively used and continuously exploited. Because of the social context ...
Service Quality and Customer Satisfaction in Convenience Stores : Case study of family mart in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
This research is conducted in order to develop a model measuring service quality of Family Mart convenient store, and study the impacts of the stores’ service quality on their customer satisfaction.
The ...
Relationship between customer's expectation on own-brand food quality of retail brand and customer's purchase intention - The case of METRO cash & carry Vietnam
(International University HCMC, Vietnam, 2013)
Customer Expectation – easy to figure out, hard to be quantified – is measured in this thesis. Metro Cash & Carry Vietnam was the center piece of the investigation. An Total Food Quality model is ...
Relationship between stock market development and economic growth in Vietnam
(International University HCMC, Vietnam, 2013)
This paper examines the relationship between stock market development and economic growth using time-series data from Vietnam. Three proxies of stock market development are used in the study, namely: stock ...
Ownership concentration and dividend policy : Case study of non-financial listed company in Viet Nam
(International University HCMC, Vietnam, 2013)
The present study aims to determine the impact of ownership concentration on dividend policy on Vietnam stock market in 2011.
The study sample consisted of 357 firms listed in Vietnam stock markets (HOSE and ...
Studying customers' usage intention towards e-shopping sites : The case of Zalora VietNam
(International University HCMC, Vietnam, 2013)
Nowadays, to keep pace with global trend, an e-commerce industry is gradually being formed in Vietnamese market. The fact that international e-shopping service providers jump into the market and ...
An Investigation into Customer satisfaction and customer Loyalty on coffee products and services - A case of Porevol coffee shop in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
This thesis is conducted with the purpose to measure the factors affect customer satisfaction and customer loyalty of take away coffee model business toward Porevol coffee shop in Ho Chi Minh City. The main ...