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Students's satisfaction on MBA program's quality: A comparison between Vietnamese and english programs
(International University HCMC, Vietnam, 2012)
The area of consumer satisfaction has received consideration during the past few years, both in academic and practice area in different fields of business. Many
researches have been conducted to answer for the questions ...
Measuring service quality of terraverde Vietnam
(International University HCMC, Vietnam, 2012)
Measuring service quality of terraverde Vietnam
A study on customer satisfaction toward quality of airfreight forwarding service, the case of east Asia transport Co.LTD
(International University HCMC, Vietnam, 2012)
The purpose of this study is to research how to have service quality affected customer satisfaction from the customer‟s perspective.
The Methodology was conducted to provide the theoretical framework for the ...
Measuring the customer satisfaction of English training Center Ho Chi Minh City: The case of reliable English School
(International University HCMC, Vietnam, 2012)
Measuring the customer satisfaction of English training Center Ho Chi Minh City: The case of reliable English School
Studyng advertising's influences on the consumer decision making process : The case study of Vietnamobile
(International University HCMC, Vietnam, 2012)
Understanding the effect of advertising on consumer behavior is an interesting topic of most marketers in different industries. Moreover, the relationship between advertising and consumer decision making ...
Perception of quality & satisfaction: A survey on IU's students, employees and high school students
(International University HCMC, Vietnam, 2012)
The purpose of this study is to research on how IU brand name is perceived from high school students as well as current IU students and managers, staffs, and lecturers’ perspectives. , then ...
Testing weak - form efficiency of Ho Chi Minh stock exchange (HOSE)
(International University HCMC, Vietnam, 2012)
The study of market efficiency is especially important in Vietnam for two main reasons. The first reason is that there seems to be very few researches about the
efficiency in the Vietnamese ...
The study of factors influencing: The choice of FV hospital as destination choice for medical tourism
(International University HCMC, Vietnam, 2012)
Nowadays, travel plays an important role as one of the best ways to please people’s demand of broadening knowledge, relaxing and overcoming pressure to make
the most of life. When some kinds of tour such ...
Measuring customer based brand equity: The case of highlands coffee in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)
This research is completed with the purpose of developing a model to measure the customer based brand equity of Highlands Coffee and study the impacts
of the brand equity’s four dimensions on brand equity. The ...
The study of consumer attitudes towards the display advertising
(International University HCMC, Vietnam, 2012)
This research examines consumer attitudes towards three types of display advertising: traditional display advertisements, in-line display advertisements and pop-up display advertisements.
This research is ...