Search
Now showing items 41-50 of 282
An investigation of player's intention to play onlie mobile games in Ho Chi Minh city, Vietnam : An investigation of player's intention to play onlie mobile games in Ho Chi Minh city, Vietnam
(International University - HCMC, 2015)
The mobile game industry in Asia has been rapidly developed and is on its way to become the main sector in the mobile service industry thanks to the significantly fast growth of internet and mobile devices. However, most ...
Investigating the relationship between interest rate and stock price - A study in HOSE market
(HCMC - International University, 2015)
Investigating the impact of psychological and behavioral antecedents on brand switching - The case of cosmetic brands in Ho Chi Minh city
(HCMC - International University, 2015)
There has been little research on how factors influence the switching intention of
customer, especially brand switching is an important topic in marketing literature.
Usually, a strong brand not only needs to keep its ...
Ownership structure and corporate governance - Evidence from listed firms in VietNam
(International University - HCMC, 2015)
Nowadays, there are many determinants affecting economy strongly. Amongst these, corporate governance is an interesting factor as it has succeeded in catching public attention by the importance for economic stability and ...
"Personal factors affecting consumer purchase decision towards men skin care products - A study in HCM city, Viet Nam"
(HCMC - International University, 2015)
This study examines in some depth the influences of skin’s health care, body
attraction, age and aging process, self-image, cognition of using men skin care
products to male customer decision making in purchasing skin care ...
Understanding the customers' responses to the product recall in Vietnam - Case of Apple Inc. : "A1300" iphone chargers recalled in Jun, 2014
(HCMC - International University, 2015)
In 2009, there were 465 voluntary product recalls involving 229.6 million
product unit according to The US Consumer Product Safety Commission (CPSC). In
Vietnam, there are a few cases happened but received much attention ...
Perception evaluation in using blackboard as online resources for IU students
(International University - HCMC, 2015)
As an effect of technology development in Viet Nam nowadays, technology has been widely applied on teaching and learning. According to e-learning systems and online resources, learning have become much easier to every ...
Obstacles to the implementation of the international financial reporting standards - The case of Vietnam
(HCMC - International University, 2015)
The imperative need to change in other to adapt and develop in a competitive
environment is concerned in every aspect of Vietnam, including financial environment. A
strong financial environment needs integrity and harmonization ...
The relationship between exchange rate volatility and volume of export in Vietnam
(HCMC - International University, 2015)
This research was studied to investigate the relationship between exchange
rate volatility and the volume of export in Vietnam to two major trading partners
United States and Japan. In this study, we applied the GARCH(1,1) ...
Vietnamese culture reflection through advertising: case study of milk advertisements on television commercials
(HCMC - International University, 2015)
There are a various of elements that contributing to the success of a business.
These factors can be effectively listed through the rule "Four Ps" of marketing which
were originally proposed by E. Jerome McCarthy, a marketer, ...