Search
Now showing items 51-60 of 1868
Building brand loyalty through user engagement in online brand communities in social network sites - The case of Dove Vietnam
(International University - HCMC, 2016)
The appearance of social media tools has created several considerable changes to the
digital marketing and become one of the smart marketing strategies that most
businesses are chasing in order to be a part of actively ...
Analysis factors affecting consumer behavior toward China children toys in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
The development of Vietnam’s economy and the globalization has changed the quality of life
people. In this modern age, children are taken care of and invested, especially, by high
technology toys. Among children toys that ...
Board characteristics and firm performance
(HCMC - International University, 2015)
Board characteristics is an important aspect of corporate profitability that managers of every
firm must understand in order to maximize firm’s value. To clarify this, I have conducted on
my own a study investigating the ...
The analysis of impacts of service quality on customer satisfaction and customer loyalty : The case of Galaxy cinemas
(International University HCMC, Vietnam, 2014)
Presently, demands of young people for entertaining have increased and the higher
their requirements, the higher companies should develop their service quality.
Therefore, there is necessity to conduct researches on service ...
Bank size and bank profitability : Case study of Vietnam commercial banks
(International University HCMC, Vietnam, 2014)
This thesis investigates the relationship between size and performance for commercial
banks in Vietnam in order to find out the effect of bank size on each components of
profitability in commercial bank in Viet Nam.
This ...
Brand community of alumni and its outcomes: A study of mystery hunting program
(International University HCMC, Vietnam, 2012)
Education plays an important role in any economy. It provides the society with skilled human resource to develop. Recently, a new concept about education – “Education as a serviced business” has become ...
Analysis of human resource management practices at my Le Co.Ltd and some recommendation on polices to motivate and retain employees in my Le Co. Ltd
(International University HCMC, Vietnam, 2012)
The purpose of this study is evaluated the employees satisfaction at My Le Co. Ltd. Based on Herzberg’s Two Factor Theory that applying some factors of Hygiene factor and Motivation factor suitable for My Le ...
Assessment of technology transfer capability and R & D capability: The case study of Vietnamese food enterprises
(International University HCMC, Vietnam, 2012)
Recently, the technology transfer and R&D becomes an important issue. They can enhance the growth of enterprises and help them to build up
the facility and human resources in order to meet the international standards. The ...
Accounting information and the cost of capital : A study of listed firms on Ho Chi Minh stock exchange (HOSE)
(International University HCMC, Vietnam, 2014)
Given the importance of the cost of capital influence on decision making of
management, it is believed that there should be an appropriate approach to help
companies lower this cost (Easley and O’Hara, 2004). In fact, there ...
Analyze factors influence to customer opening credit card
(HCMC - International University, 2015)
The purpose of this research is to present an exploratory insight into the non-users of credit
cards. The aim is to identify the different factors that influence to customer’s adoption and usage
among the Ho Chi Minh City ...