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Facebook Addiction and the effect of attitude towards facebook advertising of young people in Ho Chi Minh city
(International University - HCMC, 2017)
Recent economic, It can be said that Facebook is one of the Social Network Site which
attractive a huge amount people using. People tend to addiction into Facebook than participate in
other activities, it is an opportunity ...
Mobile advertising attitudes toward in-app display advertising
(International University - HCMC, 2017)
The purpose of this study is to determine factors affect attitudes toward In-app display advertising. A conceptual framework was developed based on previous research considering the influence of precedent factors (including ...
Fear of missing out influencing mobile app usage - A case study on Pokemon Go players in Ho Chi Minh City
(International University - HCMC, 2017)
This research was conducted to examine the factors of fear of missing out influencing product usage – a case study on Pokemon GO players in Ho Chi Minh city. The study utilized the previous Fear Of Missing Out models of ...
The influence of packaging design of beverage products under time pressure and involvement level on purchase decision of customers in Ho Chi Minh City
(International University - HCMC, 2017)
The importance of packaging design is undeniable in fierce competitive environment today. Raising customer awareness of the brand is always one of the most desirable goals of any companies. And improving packaging design ...
Factors affecting customer online repurchase intention of movie ticket - A study in Ho Chi Minh City Vietnam
(International University - HCMC, 2017)
The research will approach one of the newest application of e-commerce in Vietnam, online purchase of movie ticket. In today‟s technology-induced society, customers expect and demand that service be of high quality and ...
A study of strategic alliance for Asean aviation industry - The application of dea model and grey system
(International University - HCMC, 2017)
The rapid development of economy and population explosion together with the higher
demand for flights and services has created many concerns for the ASEAN aviation industry.
Establishment of new Low Cost Carriers and ...
Adoption of information system in Ho Chi Minh City small-and-medium sized enterprises
(International University - HCMC, 2017)
Small-and-medium-sized enterprises (SMEs) serve a significant economic function in several countries, particularly Vietnam. Thus, necessity of adopting information and communication technology (ICT), particularly information ...
Determinating critical factors to impulsive purchase - A case of lipstick products in Ho Chi Minh City(HCMC)
(International University - HCMC, 2017)
This research studies about factors that have significant effect in impulsive buying behaviors with a special reference of lipstick. A survey to collect data was conducted in Ho Chi Minh City with 330 samples with 304 ...
Factors of influencing consumer behavior when buying spicy noodle empirical data from Long Thanh
(International University - HCMC, 2017)
Since the early quarters of the year, eating spicy noodles has been a Vietnamese nationwide trend, especially in the Southern areas such as Ho Chi Minh City, Bien Hoa, Binh Duong or Long Thanh. As a matter of fact, Korean ...
The effects of leadership styles on employee engagement- A study in service industry in Ho Chi Minh city, Vietnam
(International University - HCMC, 2017)
The purpose of this research is to empirically explore the effect of leadership styles on employee engagement in service sector in Ho Chi Minh City. Quantitative method was applied in this study. Statistical techniques ...