Search
Now showing items 51-60 of 65
Factors affecting customer behavioral intention toward convenience store in Ho Chi Minh city
(HCMC - International University, 2015)
As the branded convenience store chains gradually grow in Vietnam, especially in Ho
Chi Minh City, it is important to understand the diversity in various aspects of consumer
behavior among consumers. This paper examines ...
How to make learners continue to register higher-level courses at an English center? - The case of Wall Street English
(International University - HCMC, 2016)
The research paper‟s main purpose is analyzing the important factors that determine the consumers repurchase intention, demonstrating the relationship between these variables in the case of Wall Street English. Repeat ...
How brand experience and alternative attraction affect brand loyalty - An investigation pn brand apple in Vietnam
(International University - HCMC, 2015)
This study aims to investigate the brand experience and alternative attraction and to examine their effects toward brand loyalty. A convenience sample of 237 respondents who used to experience the products of Apple brand ...
The impact of country-of-origin image, consumer ethnocentrism, animosity, perceived quality on purchase intention (Field of foreign products imported from China in HCMC)
(HCMC - International University, 2015)
In Vietnam, Chinese products appear in most of on the whole goods,
especially household appliances, electronic goods with bargain prices and nice products
which are no different than the expensive products made in Vietnam ...
Evaluating factors influencing the choice behavior regarding green products - The case of Vietnamese youth
(HCMC - International University, 2015)
Environmental issues reach the warning status. The more awareness of people
increases, the better opportunity is for green products to explore the market to create
value and revenue. In Vietnam, a broader range of green ...
An examination of the effects of selected marketing mix elements on brand equity of coffee chains in Ho Chi Minh city - The case of Phuc Long coffee, Starbucks coffee, Highlands coffee, and The coffee bean and tea leaf
(International University - HCMC, 2015)
This study was conducted from September 2014 to January 2015 with the aim of exploring the relationships between some selected marketing mix elements and the creation of brand equity. The author proposes a conceptual ...
A study on laptop buying behavior of undergraduate students in Ho Chi Minh City
(HCMC - International University, 2015)
Technology are developing in an incredible speed which allows people to
invent and produce stronger computers with a cheaper price. In this conjuncture, more
and more people in Vietnam are able to use computers to assist ...
The impact of servicescape on customer loyalty in branded coffee chains in Ho Chi Minh city (HCMC)
(International University - HCMC, 2016)
Customer Loyalty is an important factor in the secret of success for any industry. Having a good level of understanding customer’s buying decision and repurchasing intention is a critical advantage to become a successful ...
The impact of sport involvement on participants' purchase intention toward event sponsor's products - Running events and La Vie brand
(HCMC - International University, 2015)
The amount expenditure on sponsorship has been grown faster than
advertising for few recent decades. Investing in sponsorship activities, business sponsors
expect to not only increase their product brand awareness and ...
The role of consumers' need for uniqueness and brand experience in purchase intentions - A study of Nike sportswear brand in Vietnam
(HCMC - International University, 2015)
The purpose of this study is examining the effect of consumers’ need for
uniqueness, brand experience, and perceive quality on intention to buy sportswear
products, a case of Nike sportswear brand in Ho Chi Minh City. ...