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The influences of children on parents purchase decision - Middle class in Vietnam
(International University - HCMC, 2018)
This thesis is specifically concerned with how children influence on family purchasing decisions in Vietnam, a country with business and social diversity. Children as well as the members of family playing the important ...
An evaluation of customers' perceived value for fee-based online entertainment services
(International University - HCMC, 2018)
The purpose of this study is to evaluate the customers’ perceived value for fee-based entertainment services. The study explores the influence the benefit components (perceived usefulness and perceived enjoyment) and the ...
The effect of foodie apps on customer's purchase decision - An analysis of restaurant attributes data, online reviews, sales promotion and application quality
(International University - HCMC, 2018)
The development of e-commerce market had brought many large potential and opportunities to all industries, especially food and beverage industry in Vietnam. The birth of Foodie Applications has not only helped people take ...
The effects of masculinity in underbone motorcycle design on consumer in VietNam - The case of Honda Winner
(International University - HCMC, 2017)
Vietnamese Motorcycle Market consists of more than 90 million people and approximately 50 million motorcycle registered (General Statistic Office of Vietnam, 2016). Above impressive numbers pointed out Vietnam now is a ...
The effect of country-of-origin and country image on customer's purchase intention for functional food and dietary supplement product in Vietnam
(International University - HCMC, 2017)
Nowadays, Vietnamese people are changing their living habitat including nutrition and diet toward a healthier, neater and more convenient style, so the demand for functional food and dietary supplement increased remarkably. ...
Factors influencing purchase intention of millennials towards fast fashion products
(International University - HCMC, 2018)
The continuous integration of globalization trend and the development of information technology in general and social media in specific, have expanded the boundaries of many industries in Vietnam including fashion industry. ...
Key factors influencing consumers' purchasing intention for stylish motorbike helmets in Ho Chi Minh city Vietnam
(International University - HCMC, 2018)
After the Government issued Resolution No. 32/2007 / NQ-CP came into effect in 2007, there was an increase in purchasing of motorbike helmets in general. This has led to a rise in stylish helmets which was born to catch ...
Investigation into consumers' purchase intention of Taiwan milk tea in Vietnam - A study in Ho Chi Minh city
(International University - HCMC, 2018)
Milk tea is not only a well-known drink among young people; it is additionally
getting to be popular trend of drinking for all ages or social class. In fact, milk tea is
represented to be the new modern life style. Milk ...
Factor affecting the demand of smartphone among young customer in Ho Chi Minh City
(International University - HCMC, 2017)
“Smartphone” is becoming one of the hottest word in modern social life, from students to housewives smart phone becoming a major device of people’s life. People, espeacially young generation using the smart phone all the ...
The effects of perceived sacrifices, perceived quality, perceived value, brand perception, alternative attractiveness and customer sastifaction on repurchase intentions in the smartphone-beased ride-hailing service in Vietn
(International University - HCMC, 2017)
Smartphone-based ride-hailing service has just entered Vietnam market recently. Although being new in the market, the service plays a key role in the market and is becoming very competitive. Many other previous researches ...